SEO Manager

THG; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Enhanced maternity/paternity pay

Compassionate leave

Buy back up to 3 days

Volunteer leave

On-site gym

Staff discount

Employee assistance programme

Job summary

THG is seeking an hands-on SEO Manager to lead organic search across THG Beauty ecommerce brands. You will own the growth strategy end-to-end, covering technical SEO, on-page optimisation, content, and trading support while partnering across teams to embed SEO into all digital activity.

You will manage campaigns, conduct audits, and drive measurable improvements in traffic, revenue, and visibility. A strong analytics mindset and hands-on approach are essential in this fast-paced ecommerce

Qualifications

• 3-5+ years SEO experience in ecommerce environments.
• Proven track record of driving organic revenue growth for ecommerce sites.
• Strong technical SEO knowledge including crawl, indexation, and site architecture.
• Deep understanding of category-led retail SEO and commercial trading models.
• Advanced experience with GA/GA4, Search Console, and SEO tools.

Responsibilities

• Own the SEO strategy and roadmap for Beauty brands, aligned to revenue targets.
• Drive improvements in organic traffic, revenue, visibility, and conversion.
• Translate trading priorities into SEO opportunities and content strategy.
• Lead technical SEO audits, prioritise fixes across crawlability, indexation, and site architecture.
• Collaborate with Product and Engineering to embed SEO in platform developments.
• Optimise PLPs, PDPs, content hubs, and international sites.
• Partner with Content teams to create scalable, search-led content strategies.
• Develop organic forecasts and monitor performance for senior stakeholders.
• Champion testing, experimentation and continuous optimisation.

Skills

SEO strategy

Technical SEO

Analytics

Leadership

Hands-on

Tools

GA4

Google Analytics

Google Search Console

Screaming Frog

Deepcrawl

Ahrefs

SEMrush

Sistrix

Job description

We are seeking a hands-on SEO Manager to lead organic search performance across selected THG Beauty ecommerce brands. This is a commercially accountable role suited to someone operating at Manager level within a fast-paced ecommerce environment. You will own organic growth strategy and execution end-to-end, spanning technical SEO, on-page optimisation, content strategy, and support trading performance while partnering cross-functionally to ensure SEO is embedded into all digital activity. You will combine strategic thinking with operational excellence and be comfortable rolling up your sleeves to deliver impact directly. As an SEO Manager, you'll: Organic Growth Ownership

Responsibilities

• Own the SEO strategy and roadmap for assigned Beauty brands, aligned to revenue and commercial targets.
• Drive measurable improvements in organic traffic, revenue, visibility, and conversion.
• Translate trading priorities, seasonal campaigns, and product launches into SEO opportunities.
• Lead keyword and category opportunity analysis to inform merchandising and content strategy., Lead technical SEO audits and prioritise fixes across crawlability, indexation, internal linking, faceted navigation, schema, and site architecture.
• Work closely with Product and Engineering teams to define requirements and ensure SEO best practice in platform developments.
• Optimise PLPs, PDPs, content hubs, and international sites to maximise search performance.
• Leverage AI/LLM tools responsibly to scale optimisation and insight generation.
• Partner with Content and Editorial teams to create scalable, search-led content strategies.
• Identify opportunities for new landing pages, brand/category expansions, and long-tail growth.
• Support digital PR and authority-building initiatives through search insight.
• Own weekly and monthly performance reporting, providing senior stakeholders with clear insight and actionable recommendations.
• Develop and manage organic forecasts in line with budget cycles.
• Monitor algorithm updates and proactively adapt strategy.
• Embed SEO into trading calendars, paid media strategy, CRM, and social campaigns.
• Ensure SEO is considered at planning stage for promotions, launches, and brand partnerships.
• Influence senior stakeholders using data-driven insight.
• Support and mentor junior team members.
• Drive best practice consistency across the Beauty division.
• Champion testing, experimentation, and continuous optimisation.

Qualifications

• 3-5+ years SEO experience, with significant exposure to ecommerce environments.
• Proven track record of driving organic revenue growth for ecommerce websites.
• Strong technical SEO knowledge (crawl optimisation, JavaScript SEO, log analysis, site migrations).
• Deep understanding of category-led retail SEO and commercial trading models.
• Advanced experience with: Google Analytics / GA4, Google Search Console, Screaming Frog/ Deepcrawl / Equivalent and Ahrefs/ SEMrush / Sistrix.
• Strong analytical capability with the ability to translate data into commercial action.
• Highly hands-on - comfortable executing as well as leading.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.