SEO Manager

Searchability®; Stoke-on-Trent; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Salary up to £50k

Own casino SEO project

Influence SEO strategy

iGaming sector experience

Commercial impact

Job summary

Searchability® is recruiting an SEO Site Manager to lead a casino-focused project in the UK, driving organic growth and site performance. You will own technical SEO, keyword research, content optimisation and overall site growth to boost visibility, traffic and conversions.

The ideal candidate has Casino/iGaming experience and can work with cross-functional teams, using data-driven insights to prioritise opportunities and deliver measurable results in a fast-moving sector.

Qualifications

• Proven experience in SEO, ideally within Casino, iGaming, Gambling or Affiliate Marketing.
• Strong understanding of technical SEO, on-page optimisation and website architecture.
• Experience developing SEO content strategies and conducting keyword research.
• Confident using SEO tools such as Ahrefs, SEMrush, Screaming Frog and Google Search Console
• Ability to analyse organic traffic, rankings and conversion performance
• Understanding of link building and off-page SEO strategies
• Commercial mindset with a focus on organic growth and measurable results
• Ability to independently manage SEO projects and prioritise opportunities

Responsibilities

• Develop and execute SEO strategies to drive organic traffic.
• Take ownership of technical SEO, keyword research, content optimisation and site growth.
• Work with wider teams to use performance data to drive decisions.
• Identify opportunities to increase visibility and conversions in the casino market.

Skills

Casino SEO

Technical SEO

Content strategy

Keyword research

Link building

Analytics

Conversion focus

Independent project management

Tools

Ahrefs

SEMrush

Screaming Frog

Google Search Console

Job description

SEO SITE MANAGER – CASINO / iGAMING

• Salary up to £50,000 DOE
• Exciting opportunity to take ownership of a new casino-focused SEO project
• Focus on organic growth, technical SEO, content strategy and website performance
• Ideal for someone with experience across Casino, iGaming or Affiliate SEO

ABOUT THE CLIENT

We are working with a business in the iGaming space looking to recruit an SEO Site Manager for a new casino-focused project. This is a great opportunity for a commercially minded SEO specialist to take ownership of organic performance and play a key role in growing the site's visibility, traffic and conversions.

THE BENEFITS

• Competitive salary up to £50,000
• Opportunity to take ownership of a growing SEO project
• Freedom to influence SEO strategy and website performance
• Work within the competitive and fast-moving iGaming sector
• Opportunity to make a direct commercial impact

THE SEO SITE MANAGER ROLE:

As an SEO Site Manager, you will be responsible for developing and executing SEO strategies to drive organic traffic, improve search rankings and maximise website performance.

You will take ownership of technical SEO, keyword research, content optimisation and overall site growth, identifying opportunities to increase visibility and conversions within the casino market.

Working closely with wider teams, you will use performance data to make informed decisions, optimise existing content and identify new opportunities for organic growth.

SEO SITE MANAGER ESSENTIAL SKILLS

• Proven experience in SEO, ideally within Casino, iGaming, Gambling or Affiliate Marketing
• Strong understanding of technical SEO, on-page optimisation and website architecture
• Experience developing SEO content strategies and conducting keyword research
• Confident using SEO tools such as Ahrefs, SEMrush, Screaming Frog and Google Search Console
• Ability to analyse organic traffic, rankings and conversion performance
• Understanding of link building and off-page SEO strategies
• Commercial mindset with a focus on organic growth and measurable results
• Ability to independently manage SEO projects and prioritise opportunities

KEY SKILLS

SEO, SEO Manager, SEO Site Manager, Casino SEO, iGaming SEO, Affiliate SEO, Technical SEO, Organic Search, Content Strategy, Keyword Research, Link Building, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Website Optimisation, Organic Traffic, Digital Marketing