Search Engine Optimisation Specialist

Searchability®; Stoke-on-Trent; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Searchability® is seeking a skilled SEO Content Writer focused on the iGaming sector. The role is hybrid in Stoke-on-Trent, with targets on UK/US markets and casino/gambling content.

You will optimise on-page and off-page SEO, manage campaigns, and collaborate with content and design teams to drive growth and ROI.

Qualifications

• 3+ years of experience in SEO.
• 3+ years in an SEO position.
• 3+ years within a Gambling / iGaming role.
• iGaming experience required.
• Excellent teamwork.

Responsibilities

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to maximise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content, Copywriters and Design teams.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.

Skills

SEO

iGaming

Teamwork

Tools

Google Search Console

Google Analytics

Ahrefs

SEMRush

Job description

Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the SEO space and are a keen Content Writer this position could be for you.

• 3+ years’ experience in SEO.
• Hybrid – Stoke on Trent.
• Up to £40-50K + Perks.
• iGaming / Gambling sector.

WHO ARE WE?

We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.

We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a SEO Content Writer to the team.

WHAT WILL YOU BE DOING?

We are seeking a talented iGaming SEO Specialist to join our expanding team. This role involves growing sports betting websites, with a strong focus on the UK/US sports betting markets & casino.

The ideal candidate should have a solid understanding of On Page SEO, Off Page Technical SEO to help maximise optimisation and grow the business.

RESPONSIBILITIES:

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Optimise page titles, Meta descriptions, headers and content.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• General SEO experience – On Page, Off Page, Technical SEO.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content, Copywriters and Design teams.
• A/B Testing on ad elements to optimise performance.Manage Ad budgets efficiently.
• 3+ years in an SEO position.
• 3+ years within a Gambling / iGaming role.
• Google Search Console, Google Analytics, Ahrefs, SEMrush.
• iGaming experience required.
• Excellent teamwork.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

SEO, Search Engine Optimisation, On Page, Off Page, Technical SEO, Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, iGaming, Casino