iGaming SEO Specialist

MFK Recruitment

United Kingdom

Hybrid

GBP 35,000 - 55,000

Full time

14 days+

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Job summary

An exciting opportunity awaits for an iGaming SEO Specialist to join a fast-growing company in the dynamic sports betting industry. This role focuses on optimizing and growing a portfolio of web assets, requiring a strong technical background in SEO and a comprehensive understanding of ranking factors. The successful candidate will manage campaigns, analyze performance, and collaborate with development teams to implement SEO best practices. With hybrid working arrangements, this position offers flexibility while contributing to the success of innovative marketing strategies in the UK and US markets. If you're passionate about SEO and eager to make an impact, this role is perfect for you.

Qualifications

Proven experience in iGaming SEO with a strong technical background.
Solid understanding of performance marketing and online customer acquisition.

Responsibilities

Track and analyze website performance of ongoing campaigns.
Optimize copy and landing pages for search engine marketing.
Recommend changes to improve SERP positions for target keywords.

Skills

iGaming SEO Experience

Performance Marketing

Conversion Optimization

Website Analytics Tools

Keyword Research

Technical SEO

Tools

Google Analytics

Google Search Console

AHREFS

Majestic SEO

WordPress

Job description

This range is provided by MFK Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client.

The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks.

We are searching for an iGaming SEO Specialist. The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets.

The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.

We are looking for someone with a strong technical background in search engine optimisation. The role requires a comprehensive understanding of onsite and offsite ranking factors.

The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content.

iGaming SEO Specialist – Responsibilities:

Track, report and analyse website performance of ongoing campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Optimise copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyse competitors
Work with the development team to ensure SEO best practices are correctly implemented
Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
Manage projects utilising internal and external resources

iGaming SEO Specialist – Requirements:

Proven iGaming SEO experience (Sports)
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, AHREFS, Majestic SEO)
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO
Experience registering and setting up websites

iGaming SEO Specialist - Advantageous: