SEO Manager

Sentient Talent; Reading; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A collaborating national organization is seeking an SEO Manager to lead organic strategy and growth. This entry-level role offers a clean slate to build an SEO roadmap, focusing on high-quality lead generation and technical SEO. You'll report directly to a supportive CMO and work collaboratively with various teams to enhance the brand's visibility and customer trust across multiple platforms. A keen understanding of user behavior and high-stakes SEO environments is beneficial. This is a full-time, hybrid position located in the Greater Reading Area.

Qualifications

• Experience in regulated environments (insurance, finance, healthcare) is useful.
• Confident in balancing technical depth with commercial thinking.
• Ability to report on performance metrics.

Responsibilities

• Develop a long-term organic strategy focused on high-quality lead generation.
• Implement technical SEO improvements across site architecture and health.
• Manage a compliant content engine meeting FCA standards.
• Drive digital PR and backlink initiatives.
• Enhance local SEO for multiple branches.
• Conduct CRO testing to improve conversion rates.
• Report on performance metrics using analytics tools.

Skills

Technical SEO

Lead generation

Content strategy

Digital PR

CRO testing

Analytics (GA4, Looker)

Job description

Join a brand in the middle of a genuine transformation.

I’m supporting a national organisation that’s bringing all of its marketing in-house and building out a brand-new function. As part of this shift, they’re hiring an SEO Manager to own organic strategy and accelerate growth across a portfolio that reaches people at some of the most important moments in life.

Why this is an opportunity worth exploring

• You’ll report directly to an excellent CMO who genuinely invests in people’s development.
• There’s a clean slate to build an SEO roadmap aligned to revenue, acquisition, and lead generation goals.
• It’s a hybrid role in Maidenhead with a team that’s collaborative, friendly and moving at pace.
• As the wider department scales, there’s plenty of room to step up, influence strategy, and grow with the team.

What you’ll be driving

• A long-term organic strategy focused on high-quality lead generation.
• Technical SEO improvements across architecture, CWV, structured data, and overall site health.
• A compliant, high-performing content engine that meets FCA standards and demonstrates E-E-A-T and YMYL best practice.
• Digital PR and backlink initiatives, including partnerships with charities and placements in trusted media.
• Local SEO across multiple branches and locations, including Google Business Profiles.
• CRO testing to improve journeys, forms, and conversion rates.
• Performance reporting across GA4, Looker, and key revenue metrics.

Who it suits

Someone who loves balancing technical depth with commercial thinking. You’ll enjoy working with Legal, Product, Compliance and external partners, but you’ll also be confident enough to own the roadmap and push things forward. Experience in regulated environments (insurance, finance, healthcare) is useful, but not essential if you’re used to high-stakes SEO environments.

The impact you’ll have

This role directly influences how the brand is found, trusted, and chosen. Organic is a huge lever for them, and they want someone who sees SEO as more than keywords — someone who understands audience behaviour, user journeys, and how to turn search intent into revenue.

If this sounds interesting, I can share more about the team, the roadmap, and where this role can go.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Business Consulting and Services

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