Head of SEO

Quantum; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Private Health Care (Bupa)

Hybrid Working (3 days in office)

Travel Insurance

Competitive Base Salary

Company Bonus Scheme

Paid for AI Subscription (Claude /Chat

Job summary

Quantum is seeking a Head of SEO to own organic search for our iGaming and Rewards brands in the UK and US. This build role will set the strategy, hire the team and implement tooling and processes to execute.

You’ll drive a compliant growth channel measured by registrations, FTDs, revenue, sign-ups and active members, leading four sites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com.

Qualifications

• Essential 8+ years in SEO, with at least 3 years leading SEO strategy and people
• Track record of growing organic revenue in competitive, regulated verticals
• Hands-on depth in technical SEO and collaboration with engineering
• Experience hiring and building a team or a clear plan to do so
• Understanding of UK/US gambling regulation and its impact on content and marketing
• Strong knowledge of AI, GEO and its impact on organic search visibility
• Commercial sense: ability to forecast and tie work to revenue

Responsibilities

• Set and own the organic search strategy for iGaming and Rewards across UK/US with a 12‑month roadmap
• Own SEO budget and justify investment in people, tools, content and links
• Collaborate with commercial, paid, CRM, brand and compliance teams to align priorities
• Hire and lead a team from scratch (technical SEO, content SEO, outreach)
• Build scalable page frameworks for reviews, comparisons, offers and state/market pages
• Own site health: crawlability, indexation, Core Web Vitals, structured data, internal linking
• Lead content strategy with E-E-A-T, YMYL, and safe digital PR and link-building
• Plan US state launches with compliant content/authority ahead of go-live
• Measure: link organic traffic to registrations, FTDs and revenue; report to leadership

Skills

SEO leadership

Revenue growth

Strategic planning

Team management

Communication

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

BigQuery/SQL

Job description

Our Company

At the company, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity.

Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions.

We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale.

With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.

The Role

We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute.

You’ll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. That means registrations, FTDs and revenue for iGaming, and sign-ups and active members for Rewards.

You’ll look after four sites: cashback.co.uk, joincustard.co.uk, strikewild.co.uk and slotswise.com.

Key Responsibilities

Strategy and ownership Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap

• Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive FTDs, revenue and member growth

• Own the SEO budget and make the case for investment in people, tools, content and links

• Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans

Building the team

Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach)

• Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense

• Set the processes, playbooks and tooling the team runs on

Technical SEO

Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking

• Work with product and engineering to put SEO into templates, releases and migrations from the start

• Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages

Content and authority

Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in

• Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs

• Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted

Markets and compliance

Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition

• Plan US state launches so content and authority are ready ahead of go-live

• Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements

Measurement

Build reporting that links organic traffic to clickouts, registrations, FTDs and revenue

• Track rankings, share of voice and competitor movement, and act on what the data shows

• Report performance and forecasts to the leadership team

About You

Essential 8+ years in SEO, with at least 3 years leading SEO strategy and people

• A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical

• Hands-on depth in technical SEO, and the credibility to work as a peer with engineering

• Experience hiring and building a team, or a clear plan for how you'd do it

• Working knowledge of UK and US gambling regulation and what it means for content and marketing

• Deep understanding and practical application of AI, GEO and the impact on organic search visibility

• Commercial sense: you can forecast, build a business case and tie your work to revenue

• Strong command of the core toolset, for example Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, and BigQuery or SQL

• Clear communication with senior, commercial and technical audiences

Nice to have

Experience launching in newly regulated US states

• Background in rewards, cashback, loyalty or comparison sites

• Experience with programmatic or templated SEO at scale

• Experience running site migrations or consolidations

What You’ll Get

• Private Health Care (Bupa)

• Hybrid Working (3 days in office)

• Travel Insurance

• Competitive Base Salary

• Company Bonus Scheme

• Paid for AI Subscription (Claude / ChatGPT / Gemini)

• Market-Leading Training Programme

• Recognition & Reward Scheme

• Annual Company Conference

• Regular Happy Hours & Team Lunches

• Free Coffee, Drinks & Snacks