Organic Performance Manager

Pivotal London Ltd; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Pivotal London Ltd is seeking an Organic Performance Manager to own the end-to-end SEO strategy for a luxury travel brand with an international reach. The role blends technical SEO, content optimisation and AI/GEO opportunities, with commercial accountability for conversions and revenue.

You will lead a small team and collaborate with senior stakeholders across Marketing, Content, Product and Sales to drive sustainable growth and improve organic performance.

Qualifications

• 6+ years of SEO experience with end-to-end ownership.
• Strong technical SEO and content strategy skills.
• Experience with international SEO and AI/GEO opportunities.

Responsibilities

• Develop and execute an end-to-end SEO roadmap across technical, content, international, and AI/GEO.
• Conduct technical audits, translate findings into site improvements and performance gains.
• Inform content strategy with keyword and performance data to drive growth.
• Improve brand visibility on AI-powered search platforms and diverse channels.
• Analyse organic performance using GA4, GSC, Screaming Frog, Semrush, and Ahrefs.
• Collaborate with Marketing, Product and Tech teams to implement improvements.
• Lead experimentation and prioritise activity against commercial goals.
• Mentor a small SEO team and align delivery with revenue objectives.

Skills

SEO strategy

Technical SEO

Content strategy

GA4

Google Search Console

Screaming Frog

Semrush

Ahrefs

Team leadership

WordPress

HTML/CSS familiarity

Tools

Screaming Frog

Semrush

Ahrefs

GA4

Google Search Console

WordPress

HTML/CSS

Job description

Our client is a leading luxury travel brand, specialising in exceptional, tailor-made travel experiences across some of the world's most extraordinary destinations. The business is investing in its digital capabilities to strengthen organic search as a key driver of customer acquisition and commercial growth.

They're now looking for an Organic Performance Manager to take ownership of the end-to-end SEO strategy, combining technical SEO, content optimisation and emerging AI/GEO opportunities. This is an exciting opportunity to shape the future of organic acquisition, improve commercial performance and manage a small team within an ambitious international business.

This is a commercially focused role where success will be measured against high-intent organic traffic, qualified enquiries, conversions and revenue contribution, rather than rankings or traffic volume alone.

The Opportunity

• Own and develop the entire SEO strategy for an established luxury travel brand with an international customer base.
• Play a pivotal role in reversing organic performance decline and driving sustainable, commercially focused growth.
• Combine hands-on technical SEO with wider strategic ownership across content, international search and AI/GEO.
• Shape the business's approach to emerging AI search platforms, including ChatGPT, Google AI Overviews and Perplexity.
• Manage and develop a small team whilst working closely with senior stakeholders across Marketing, Content, Product and Sales.
• Join an ambitious business with genuine autonomy to introduce new ideas, drive experimentation and influence organic growth strategy.

Responsibilities

• Develop and execute an end-to-end SEO roadmap, prioritising opportunities across technical SEO, content, international search and AI/GEO.
• Conduct technical SEO audits covering crawlability, indexation, site architecture, structured data and website performance, translating findings into actionable improvements.
• Use technical insights, keyword research and performance data to inform content strategy, landing-page optimisation and wider organic growth opportunities.
• Develop strategies to improve brand visibility and citations across AI-powered search platforms, including ChatGPT, Gemini and Google AI Overviews.
• Analyse organic performance using GA4, Google Search Console, Screaming Frog, Semrush and Ahrefs, connecting SEO activity to qualified leads, conversions and revenue.
• Work closely with Content, Marketing, Product and wider technical stakeholders to implement improvements across the website and customer journey.
• Lead experimentation across SEO, content and AI search, using commercial insights to prioritise activity and investment.
• Manage and mentor a small team, supporting their development and overseeing delivery against commercial objectives.

Your Profile

• 6+ years' SEO experience, ideally within a Senior SEO Manager, SEO Lead, Organic Performance Manager or similar position.
• Proven experience defining and owning a complete SEO strategy, rather than specialising exclusively in technical SEO or content.
• Strong hands-on technical SEO expertise, including website auditing, crawlability, indexation, site architecture and technical optimisation.
• Able to translate technical SEO findings into broader content, user experience and commercial growth opportunities.
• Strong understanding of content strategy, international SEO and emerging AI/GEO, with practical experience optimising organic search performance.
• Commercially and analytically strong, with experience connecting SEO activity to qualified traffic, lead generation, conversions and revenue.
• Confident using GA4, Google Search Console, Screaming Frog, Semrush and Ahrefs, alongside familiarity with HTML/CSS and WordPress.
• Previous people management experience, with the ability to develop junior SEO specialists whilst remaining hands-on.
• Experience within luxury travel, hospitality or premium brands, whether in-house or managing luxury clients agency-side, would be preferred. We're equally interested in candidates from other sectors who understand high-value, considered-purchase customer journeys and can demonstrate measurable commercial impact.
• Comfortable operating autonomously, combining strategic thinking with hands-on delivery and cross-functional collaboration.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.