SEO Manager

DELIVEROO; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic SEO Manager to lead their global consumer SEO strategy. This role involves optimizing websites and apps for discoverability across search engines and AI platforms. You will be at the forefront of driving organic traffic and improving rankings while collaborating with various teams to ensure SEO best practices are integrated. Join a technology-driven firm that values creativity and autonomy, offering a competitive salary and a range of benefits to support your well-being and work-life balance.

Benefits

Healthcare

Parental Leave

Pensions

Generous Leave Allowances

Gym Memberships

Dental Insurance

Life Assurance

Free Delivery with Deliveroo Plus

Team Lunches

Learning Opportunities

Qualifications

• 5+ years of hands-on SEO and ASO experience.
• Strong understanding of SEO fundamentals and site architecture.
• Experience optimizing app store listings.

Responsibilities

• Develop and implement integrated SEO strategy across platforms.
• Optimize on-page, off-page, and technical SEO.
• Collaborate with cross-functional teams to embed SEO best practices.

Skills

SEO

ASO

Data Analysis

Communication

Problem-solving

Adaptability

Collaboration

Tools

Google Search Console

App Store Connect

SEMrush

Job description

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About the Role

We are looking for a dynamic and results-driven SEO Manager to join the User Growth Tech team at Deliveroo. You will define and execute our global consumer SEO strategy across search engines, app stores, and AI platforms worldwide. Your focus will be on ensuring our websites and apps are easily discoverable and optimized across all platforms, balancing hands-on implementation with strategic planning.

What You'll Be Doing

1. Developing SEO Strategy: Develop and implement an integrated SEO strategy for search engines (Google, Bing), app stores (Google Play, Apple App Store), and generative AI tools and search results (ChatGPT, Gemini, AI Overviews, etc.) globally.
2. Driving Optimization: Optimize on-page, off-page, and technical SEO to improve rankings and drive organic traffic. Lead App Store Optimization (ASO) efforts to enhance app visibility and engagement. Stay ahead of emerging AI search trends and adapt strategies to optimize for AI-driven search results, ensuring discoverability across traditional search engines, app stores, and generative AI platforms.
3. Performance Monitoring: Use tools like Google Search Console, App Store Connect, and SEMrush to track performance, analyze, and report on competitor activity, and adjust strategies accordingly.
4. Cross-functional Collaboration: Work closely with product, design, localization, engineering, marketing, and creative teams to embed SEO best practices throughout our apps and websites.
5. SEO Trend Reporting: Keep stakeholders updated on SEO developments, ensuring our strategy evolves with industry and consumer behavior shifts.

What We’re Looking For

• Experience: 5+ years of hands-on SEO and ASO experience with a strong understanding of SEO fundamentals, site architecture, crawlability, and performance optimization. Awareness of emerging AI platforms, consumer interactions with them, and leveraging SEO to drive traffic. Experience optimizing Apple and Google app store listings.
• Data-driven: Proficiency with analytics tools to measure and optimize SEO efforts.
• Excellent Communication and Influence: Ability to explain complex SEO concepts to non-technical teams and secure buy-in.
• Problem-solving: Creative and strategic thinking to tackle SEO challenges in a dynamic environment.
• Adaptability: Comfort with ambiguity and evolving technologies.
• Proactive: Passion for staying updated on SEO trends.
• Growth-oriented: Focused on continuous improvement and measurable outcomes.
• Collaborative: Experienced in cross-department collaboration to achieve growth.

Why Deliveroo

Our mission is to be the definitive food company, transforming how the world eats by making food more accessible and convenient. We are a technology-driven company in a rapidly expanding industry. As a small team with a large impact, we value autonomy, ownership, and new ideas.

Workplace & Benefits

We prioritize our people’s welfare with benefits including healthcare, parental leave, pensions, and generous leave allowances. Benefits vary by country; please ask your recruiter for details.

Diversity

We believe a great workplace reflects the diversity of the world. We welcome all backgrounds and identities and are committed to equitable hiring practices. If you require adjustments during the application or interview process, let us know, and we will accommodate your needs.

Compensation & Benefits

1. Compensation: Competitive pay, potential bonuses, sign-on or relocation support, up to 5% pension matching.
2. Equity: Share awards for eligible roles, giving ownership in Deliveroo.
3. Food: Free delivery with Deliveroo Plus, team lunches.
4. Time Off: 25 days annual leave plus holidays, volunteer leave.
5. Health & Wellbeing: Healthcare, gym memberships, wellbeing apps, dental insurance, life assurance.
6. Work Life Balance: Parental leave, equipment for remote work, learning opportunities, social events.