SEO Manager

Deliveroo; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic SEO Manager to drive global consumer SEO strategy across search engines and app stores. This role involves developing and implementing an integrated SEO strategy, optimizing on-page and off-page elements, and collaborating with cross-functional teams to enhance visibility and engagement. The ideal candidate will have over 5 years of experience in SEO and ASO, a strong data-driven mindset, and excellent communication skills to influence non-technical teams. Join a forward-thinking team dedicated to transforming the way the world eats through technology and creativity.

Benefits

Healthcare

Well-being Programs

Parental Leave

Pensions

Generous Annual Leave

Qualifications

• 5+ years of hands-on SEO and ASO experience with a strong understanding of SEO fundamentals.
• Proficient with analytics tools to measure and optimise SEO efforts.

Responsibilities

• Develop and implement an integrated SEO strategy for search engines and app stores.
• Collaborate with various teams to embed SEO best practices throughout our platforms.

Skills

SEO Strategy Development

App Store Optimisation (ASO)

Performance Monitoring

Data Analysis

Cross-functional Collaboration

Problem-solving

Adaptability

Communication Skills

Tools

Google Search Console

SEMrush

App Store Connect

Job description

Join to apply for the SEO Manager role at Deliveroo

About The Role

We are looking for a dynamic and results-driven SEO Manager to join the User Growth Tech team at Deliveroo. You will define and execute our global consumer SEO strategy across search engines, app stores, and AI platforms globally. You will ensure our websites and apps are easily discoverable and optimised across all platforms, balancing hands-on implementation with strategic planning.

What You'll Be Doing

1. Developing SEO Strategy: Develop and implement an integrated SEO strategy for search engines (Google, Bing), app stores (Google Play, Apple App Store), and generative AI tools and search results (ChatGPT, Gemini, AI Overviews etc) globally.
2. Driving optimisation: Optimise on-page, off-page, and technical SEO to improve rankings and drive organic traffic. Lead App Store Optimisation (ASO) efforts to enhance app visibility and engagement. Stay ahead of emerging AI search trends and adapt strategies to optimise for AI-driven search results, ensuring discoverability across traditional search engines, app stores, and generative AI platforms.
3. Performance Monitoring: Use tools like Google Search Console, App Store Connect, and SEMrush to track performance and adjust strategies, as well as analysing and reporting on competitor activity.
4. Cross-functional collaboration: Collaborate closely with product, design, localisation, engineering, local marketing, and brand & creative teams to embed SEO best practices throughout our apps and websites.
5. SEO trend Reporting: Keep stakeholders updated on SEO developments, ensuring our strategy evolves with industry and consumer behaviour shifts.

What We’re Looking For

1. Experience: 5+ years hands-on SEO and ASO experience. Strong understanding of SEO fundamentals, including site architecture, crawlability, and performance optimisation. Awareness of emerging AI platforms, how consumers are interacting with them to search for information, and how to leverage SEO best practices to drive traffic from these platforms. Experience optimising Apple and Google app store listings.
2. Data-driven: High proficiency with analytics tools to measure and optimise SEO efforts.
3. Excellent communication and influence: Ability to explain complex SEO concepts and impact potential to non-technical teams to gain buy-in.
4. Problem-solving: Demonstrate creative and strategic thinking to tackle SEO challenges in a dynamic and competitive environment.
5. Adaptability: Comfortable with ambiguity and evolving technologies.
6. Proactive: Passionate about staying on top of SEO trends.
7. Growth-oriented: Focused on continuous improvement and driving measurable outcomes.
8. Collaborative: Experienced in collaborating across departments to achieve growth.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of a rapidly expanding industry. We are a small team making a large impact, valuing autonomy and new ideas.

Workplace & Benefits

We prioritize our people's welfare, offering benefits such as healthcare, well-being, parental leave, pensions, and generous annual leave allowances. Benefits vary by country; please ask your recruiter for details.

Diversity

We believe in a diverse and inclusive workplace. We welcome candidates regardless of gender, race, sexuality, religion, or personal preferences. We are committed to equitable hiring processes and accessible adjustments for applicants with specific needs.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Internet Marketplace Platforms