SEO Manager

Wren Kitchens; Barton-upon-Humber; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Life Assurance

Health access

EE discount

Staff discount on purchasing a kitchen

Eye Care Vouchers

Refer a Friend Scheme

Free onsite parking and gym

Subsidised canteens

Job summary

Wren Kitchens is seeking an SEO Manager to lead our digital visibility strategy from our Barton-upon-Humber head office, with a mix of 3 days in the office and 2 days working from home. You will own the SEO roadmap across kitchens and bedrooms, focusing on technical SEO, content, and digital PR to boost organic performance and brand authority.

The ideal candidate has strong experience in technical, content and off-site SEO, plus a solid grasp of AI search concepts and structured data.

Qualifications

• Experience across technical, content, off-site and digital PR.
• Understanding AI search, LLMs, structured data and GEO.
• Proficient with SEO tools including SEMrush, Ahrefs, Screaming Frog, GSC, GA4 and Looker Studio.
• Ability to turn data into clear recommendations.
• Strong project management and delivery skills.
• Clear communicator, presenting complex topics simply.

Responsibilities

• Lead SEO strategy across kitchens, bedrooms and organic search.
• Improve visibility in Google and AI search (ChatGPT, Gemini, Perplexity).
• Identify gaps in search presence, AI answers and third-party sources.
• Improve content, backlinks, brand mentions and online reputation.
• Optimise technical SEO, content, structured data and internal linking.
• Analyse performance and turn insights into action.
• Report results and recommendations to senior management.
• Collaborate with PR and SEO agencies to build authority.
• Use SEO, analytics and AI tools to improve workflows.

Skills

SEO strategy

Analytics

Strategic thinking

Project management

Communication

Tools

SEMrush

Ahrefs

Screaming Frog

GSC

GA4

Looker Studio

Job description

About The Role

We are recruiting for an SEO Manager to join our growing Digital Marketing team based at our head office in Barton-upon-Humber 3 days and the opportunity to work from home 2 days a week.

What Wren Offer

• Life Assurance after 2 years' service
• Access to Benenden health and discount platform after 1 years of continuous service
• EE discount
• Staff discount on purchasing a kitchen/bedroom after 1 year of continuous service
• Eye Care Vouchers
• Refer a Friend Scheme
• Free onsite parking and gym
• Subsidised canteens on site

Main responsibilities

• Lead SEO strategy across kitchens, bedrooms and organic search.
• Improve visibility in Google and AI search (ChatGPT, Gemini, Perplexity).
• Identify gaps in search presence, AI answers and third-party sources.
• Improve content, backlinks, brand mentions and online reputation.
• Optimise technical SEO, content, structured data and internal linking.
• Analyse performance and turn insights into action.
• Report results and recommendations to senior management.
• Collaborate with PR and SEO agencies to build authority.
• Use SEO, analytics and AI tools to improve workflows.

You must comply with all Health & Safety policies, procedures, and responsibilities outlined within the Integrated Management System.

About You

• Strong SEO experience across technical, content, off-site and digital PR.
• Good understanding of AI search, LLMs, structured data and GEO.
• Confident using SEO tools including SEMrush or Arefs, Screaming Frog, GSC, GA4 and Looker Studio.
• Comfortable using AI tools to improve research, analysis, reporting and workflow efficiency.
• Strong analytical skills, with the ability to turn data into clear recommendations.
• Strategic thinker with strong project management and delivery skills.
• Clear communicator, confident presenting complex topics simply.

About The Company

At Wren we’re passionate about all things kitchens, and now bedrooms too! We are the largest kitchen retailer in the UK. We’re a business that simply doesn’t stand still! As well as world class training on our products, systems and sales processes, you’ll enjoy working in an industry-leading work place for a business that’s twice been voted the UK’s Number 1 Place to Work on Indeed. That’s on top of amazing benefits including uncapped commission and exceptional opportunities to progress your career across our company.