PPC Lead/Paid Ads Manager

Wren Kitchens; Barton-upon-Humber; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Life Assurance after 2 years' service

Access to health and discount platform after 1 year

Personalised progression plan

Individual training budget

Staff discount on kitchen purchases after 1 year

Eye Care Vouchers

Refer a Friend Scheme

Free onsite gym

Job summary

Wren Kitchens is seeking a PPC Lead / Paid Ads Manager to join our Digital Marketing team in Barton-upon-Humber. This hybrid role focuses on optimizing paid search activity across Google Ads and Performance Max, striving for high efficiency and commercial performance.

With 4-6 years of experience in PPC and a strong analytical background, you will enhance Wren's paid search strategy as a part of a celebrated retail brand known for its exceptional workplace and career advancement opportunities.

Qualifications

• 4-6 years experience in PPC, paid search or performance marketing.
• Strong knowledge of Google Ads, automated bidding, conversion tracking and measurement.
• Commercially analytical, capable of turning PPC performance into clear actions.

Responsibilities

• Lead PPC, Performance Max, AI Max and paid search activity.
• Optimise campaign structure, bidding, keywords, audiences, creative assets and budget allocation.
• Analyse performance to identify growth opportunities and inefficient spend.
• Manage the media agency for data-led recommendations.
• Review performance across acquisition efficiency and revenue.

Skills

PPC

Performance Marketing

Google Ads

Commercial Analytics

Job description

About The Role

We are recruiting for a PPC Lead / Paid Ads Manager to join our Digital Marketing team on a hybrid working pattern, based at our head office in Barton-upon-Humber. This role will improve the performance, efficiency and quality of our paid search activity at scale. You will lead PPC across Google Ads, Performance Max, AI Max and wider search, ensuring campaigns are commercially focused, structured and continuously optimised. You’ll also help represent Wren as part of our top‑tier Google‑recognised partner status, shaping paid search for one of the UK’s most recognised retail brands.

What Wren offers

• Life Assurance after 2 years’ service
• Access to Benenden health and discount platform after 1 year of continuous service
• Personalised progression plan with clear career opportunities
• Individual training budget for personal development
• Staff discount on purchasing a kitchen/bedroom after 1 year of continuous service
• Eye Care Vouchers
• Refer a Friend Scheme
• Free onsite gym

Key Responsibilities

• Lead PPC, Performance Max, AI Max and paid search activity.
• Optimise campaign structure, bidding, keywords, audiences, creative assets and budget allocation.
• Analyse performance to identify growth opportunities, inefficient spend and actions.
• Manage the media agency, ensuring recommendations are data‑led, commercial and delivered at pace.
• Review performance across acquisition efficiency, lead quality, conversion, visibility and revenue.
• Ensure automated campaigns have inputs, objectives, accurate conversion data and measurement.
• Use auction insights, search terms and competitor activity to identify risks and opportunities.
• Improve visibility from query to click, lead, appointment, sale and revenue.
• Support budget planning with recommendations to scale, reduce, pause or reallocate spend.

Desired skills and knowledge

• 4-6 years experience in PPC, paid search or performance marketing.
• Strong knowledge of Google Ads, automated bidding, conversion tracking and measurement.
• Commercially analytical, with the ability to turn PPC performance into clear actions.

About The Company

At Wren we’re passionate about all things kitchens, and now bedrooms too! We are the largest kitchen retailer in the UK. We’re a business that simply doesn’t stand still! As well as world‑class training on our products, systems and sales processes, you’ll enjoy working in an industry‑leading workplace for a company that’s twice been voted the UK’s Number 1 Place to Work on Indeed. That’s on top of amazing benefits including uncapped commission and exceptional opportunities to progress your career across our company.