SEO Content Executive

Scrap Car Comparison; Chichester; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Contributory pension package

Wellbeing and employee support program

Discounted gym memberships

24/7 GP service

Retail and leisure discounts

Regular social events

Free Food Fridays and fruit

Counselling and financial assistance

Job summary

Scrap Car Comparison is seeking an SEO Content Executive to join our growing marketing team. This role focuses on creating and optimising content across scrap car and salvage topics, using credible research and data to deliver value for readers and search engines.

You will combine strong writing with an understanding of search intent, content briefs and AI-assisted production, while analysing performance to enhance organic visibility and conversions. Remote or hybrid work is available in the UK.

Qualifications

• 2-3 years' experience in SEO content creation, content marketing or a similar role.
• Strong writing, research and proofreading abilities with attention to detail.
• Solid grasp of keyword research, search intent and on-page optimization.
• Ability to analyze search results and identify opportunities for improvement.
• Experience using AI tools (e.g., ChatGPT) for content research and creation.

Responsibilities

• Research, write and optimise content across core services and landing pages.
• Create original, engaging content using credible sources and data.
• Apply on-page SEO best practices: headings, metadata, internal links.
• Review and improve pages based on performance and user intent.

Skills

SEO content creation

Written English

Keyword research

On-page SEO

AI tools (ChatGPT)

Content analysis

Data interpretation

Time management

Independent work

Education

Experience in SEO content roles

Tools

WordPress

Google Search Console

Google Analytics 4

Ahrefs

Semrush

Screaming Frog

Job description

SEO Content Executive

Salary: Up to £35,000

Location: Remote or hybrid, Chichester, West Sussex

About Us

We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and purchase tens of thousands of vehicles over the same period. Organic search is central to our growth, and we're investing in our SEO and content teams to strengthen our digital presence, reach new audiences and generate more customer enquiries.

We have successfully launched in the United States and have ambitious plans to scale nationwide. We are a highly profitable, established business with the pace, ambition and freedom of a startup. Our goal is to build a billion-dollar business within the next five years.

Who We're Looking For

We're looking for a creative, curious and detail-oriented SEO Content Executive to join our growing marketing team. You'll have a passion for SEO, a strong understanding of how people search and the ability to create original, engaging content that performs well in Google and genuinely helps users.

You’ll combine excellent writing and research skills with an understanding of search intent, content optimisation and AI tools. We want someone who can think beyond keywords, identify opportunities to stand out from competitors and use AI intelligently to produce great content. You’ll also understand that publishing content is just the beginning. You’ll enjoy analysing performance, identifying opportunities and continually refining your work to achieve better results.

Above all, we’re looking for someone who enjoys learning, experimenting with new ideas and making a real impact across our growing UK and US brands.

Key Responsibilities

SEO Content Creation & Optimisation

• Research, write and optimise content across our core services, including scrap car and salvage landing pages, location pages, vehicle make and model pages, pricing guides and informational articles.
• Create original, engaging and genuinely useful content that stands out from competitors, using reliable research, expert insights and data to deliver additional value.
• Apply on-page SEO best practices, including keyword targeting, headings, metadata, internal linking and content structure.
• Take ownership of content beyond publication, continually reviewing and improving pages based on search performance, user behaviour and evolving search intent to maximise organic visibility, engagement and conversions.

Search Intent & Content Research

• Analyse Google's search results to understand user intent, identify ranking opportunities and determine the most appropriate content format for target keywords.
• Conduct keyword research, competitor analysis and content gap assessments to identify opportunities and support content planning.
• Research topics thoroughly, using credible sources and identifying opportunities to answer overlooked questions or provide information that competitors are missing.
• Develop and work from clear, SEO-focused content briefs that align user needs, search intent and business objectives.

AI-Assisted Content Production

• Use AI tools such as ChatGPT to support content research, planning, creation and optimisation.
• Develop and refine prompts and workflows to improve content quality, creativity and production efficiency.
• Critically review and fact-check AI-generated content, ensuring accuracy, originality, usefulness and consistency with our brand tone of voice.

SEO Performance & Industry Developments

• Use tools such as Google Search Console, Google Analytics 4 and SEO platforms to monitor content performance against key KPIs, including organic visibility, rankings, traffic and conversions.
• Analyse performance data to identify underperforming pages, emerging opportunities and areas for improvement.
• Implement ongoing content improvements, testing changes to content structure, relevance, internal linking and calls to action to improve performance.
• Stay up to date with SEO developments, Google algorithm updates, AI-powered search and emerging technologies, sharing relevant insights and ideas with the team.

Content Management & Collaboration

• Publish and maintain content using WordPress, ensuring accuracy, consistency and on-page SEO best practices.
• Work to content briefs and agreed deadlines, taking ownership of content quality from initial research through to publication and ongoing optimisation.
• Collaborate with the wider SEO and marketing teams to deliver content that supports business objectives and commercial growth.

What You'll Need

Essential Skills & Experience

2-3 years' experience in SEO content creation, content marketing or a similar role.

Excellent written English, with strong research, editing and proofreading skills and a keen eye for detail.

A good understanding of SEO fundamentals, including keyword research, search intent, on-page optimisation and internal linking.

The ability to analyse Google search results, understand why certain content performs well and identify opportunities to create something better.

Strong editorial judgement, with the ability to produce accurate, original and genuinely useful content that meets user needs.

Practical experience using AI tools such as ChatGPT for content research, creation and optimisation, with the ability to critically evaluate the output.

Confidence working with data to understand content performance and identify opportunities for improvement.

Strong organisational skills, with the ability to work independently, manage priorities and meet deadlines.

A genuine enthusiasm for SEO and AI, with a proactive, curious mindset and a willingness to learn and experiment.

Desirable Skills & Experience

• Hands-on experience using Google Search Console, Google Analytics 4 and SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Experience publishing and managing content using WordPress or another content management system.
• Experience creating content for commercial or lead generation websites.
• Familiarity with AI prompts, custom GPTs or repeatable AI-assisted content workflows.
• Experience working with spreadsheets, structured data or large-scale SEO content projects.
• An understanding of conversion rate optimisation and how content contributes to customer enquiries.
• Awareness of how AI-powered search experiences and large language models (LLMs) are changing the way people discover information.

Success & Development

We believe great SEO content should be measured by both its quality and its performance. You'll be encouraged to think creatively, take ownership of your work and continually develop your skills, with guidance and support from the wider team. Success will be measured through:

Content Quality: Producing original, accurate and genuinely useful content that satisfies search intent and meets high editorial standards.

Content Delivery: Managing workloads effectively, meeting agreed deadlines and consistently delivering quality work.

SEO Performance: Contributing to improvements in organic visibility, rankings, traffic and customer enquiries through ongoing content optimisation.

Continuous Development: Building SEO and AI expertise, responding to feedback and identifying opportunities to improve how we work. You'll receive clear objectives, regular feedback and opportunities for ongoing training and professional development.

Working Arrangements

Remote working, with quarterly visits to our office. Monday to Friday, 9:00am-5:30pm.

Benefits

• Contributory pension package.
• Wellbeing and employee support programme.
• Discounted gym memberships
• 24/7 access to GP service.
• Retail and leisure discounts.
• Regular social events.
• Free Food Fridays and fresh fruit for onsite employees
• Counselling and financial assistance helplines.
• Discounted garage services