SEO Account Manager

Unsworth Sugden Group; Leicester; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Career progression

Holiday entitlement 23 days plus bank

Pension contribution

On-site car parking

Hybrid working

Job summary

Unsworth Sugden Group (USG) is growing its SEO function and is seeking an experienced SEO professional to lead relationships with high-profile accounts. The role covers technical SEO, content SEO and GEO/AI search, reporting, and collaboration with developers and client teams to implement recommendations.

You will work closely with the Director of Performance Marketing, producing monthly performance reports and developing strategies to expand visibility across traditional search and LLMs.

Qualifications

• Minimum 5 years hands-on SEO experience.
• Strong technical SEO knowledge and ability to conduct audits.
• Understanding of content strategy, search intent and on-page optimization.
• Experience managing client relationships and presenting performance.
• Ability to turn data into clear, practical recommendations.

Responsibilities

• Act as the key point of contact for a portfolio of high-profile enterprise and strategic accounts.
• Carry out technical SEO audits covering crawlability, indexation, site architecture, internal linking and site performance.
• Develop search-led content strategies and detailed briefs.
• Identify opportunities to improve visibility in AI-powered search and LLMs.
• Produce monthly reports and turn data into actionable recommendations.
• Support link building, outreach and digital PR activity.

Skills

Hands-on SEO

Technical SEO

Content strategy

Client relationships

GA4/GTM

Data-driven

Commercial mindset

Communication

AI search

Link building

Tools

Looker Studio

Screaming Frog

Semrush

Google Analytics 4

Job description

We are Unsworth Sugden Group (USG), a full-service advertising, design, digital, PR and social media agency, based on the edge of Leicester. We've been serving clients locally and nationally since 1976 and are proud that many of our clients have worked with us for decades. We see this as a testament to our commitment to building strong relationships and consistently producing high-quality work.

Our clients operate predominantly within the property and construction sectors, and we work with some of the UK's highest-profile housebuilders and developers.

The agency is in an exciting period of growth. We are looking to appoint a new member of the digital team to support our clients' investment in SEO and GEO. The new team member will be client-focused and want to deliver real value to our clients, not just tick boxes.

THE ROLE

This is an exciting opportunity to join the growing SEO function within USG. You will be delivering best in class SEO support to our key clients, including household names and PLCs. We are looking for someone who can bring a performance-led approach to high-profile agency accounts.

You will be the key point of contact for your clients, leading the relationship while also delivering the work on the account. The role is hands-on across technical SEO, content SEO and generative engine optimisation (GEO), helping our clients grow their visibility across both traditional search and large language models (LLMs).

Reporting to the Director of Performance Marketing, you will produce and present monthly reports, turn data into clear recommendations and help shape how we deliver search as the landscape continues to evolve.

We are looking for an ambitious individual who wants to grow alongside our accounts and who is willing to learn and adapt themself to the changing SEO landscape. A self-starter, you will continue to upskill in advancements in the AI search landscape, bringing new insights and recommendations to your clients and the wider agency.

KEY RESPONSIBILITIES

Client and account management

• Act as the key point of contact for a portfolio of high-profile enterprise and strategic accounts
• Build strong, trusted relationships with client stakeholders and understand their commercial goals
• Develop SEO strategies and roadmaps aligned to client objectives
• Lead client meetings, strategy discussions and performance reviews

Technical SEO

• Carry out technical SEO audits covering crawlability, indexation, site architecture, internal linking and site performance
• Manage and advise on redirects, canonicals, structured data, XML sitemaps and robots.txt
• Make SEO changes directly within CMS platforms where required
• Work with developers and client teams to implement SEO recommendations

Content SEO

• Carry out keyword research, search intent analysis and competitor analysis
• Develop search-led content strategies and produce detailed content briefs
• Optimise websites, landing pages and key service pages

GEO and AI search

• Identify opportunities to improve client visibility across AI-powered search and LLMs
• Test new approaches and help develop the agency's GEO methodology and reporting
• Keep up to date with developments in AI and the changing search landscape

Reporting and performance

• Produce and present monthly reports that clearly demonstrate performance and commercial impact
• Monitor organic performance and turn data into clear, actionable recommendations
• Build and develop reporting dashboards in Looker Studio

Wider agency support

• Support link building, outreach and digital PR activity
• Support local SEO and Google Business Profile optimisation
• Contribute to new business pitches, including reviewing briefs and preparing the SEO element of proposals
• Contribute to the agency's own marketing activity
• Work collaboratively with colleagues across the agency's wider services

ABOUT YOU

• 5+ years' hands-on SEO experience
• Strong technical SEO knowledge and experience conducting SEO audits
• Good understanding of content strategy, search intent and on-page optimisation
• Experience managing client relationships and presenting performance to clients
• Confident using GA4, Google Tag Manager, Google Search Console, Screaming Frog, Semrush and Looker Studio or similar tooling
• Able to turn data and technical findings into clear, practical recommendations
• Commercially minded, with an understanding of how SEO contributes to business growth
• Strong communication and organisational skills, with the ability to manage multiple priorities
• A keen interest in AI search, GEO and the future of organic search
• Knowledge of wider SEM strategies and how SEO works alongside paid media to drive overall performance
• Experience of GEO or optimising for visibility in LLMs and AI-powered search
• Experience with link building, outreach or digital PR
• Ambitious, with a desire to grow alongside our accounts
• Willing to learn and curious about where search is heading next
• Client-focused, taking genuine ownership of client success
• Proactive and comfortable working both independently and as part of a team

BENEFITS

• Salary of £35,000 to £40,000 DOE
• Opportunities for career progression
• 23 days' holiday plus bank holidays with additional days of holiday accrued after three years
• Social events
• Pension contribution
• On-site car parking
• Spacious and well-equipped office environment
• Hybrid working: 3 days per week in our office