SEO and PPC Marketing Executive

Barbon Group Ltd.; Lincoln; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Pension

26 days holiday + bank holidays

On site subsidised bistro

Free on site parking

EAP support

Job summary

Barbon Group Ltd. is seeking a hands-on Performance & Digital Marketing Executive to drive lead generation across HomeLet, Let Alliance, and UK Insurance Net.

You will own end-to-end SEO and PPC campaigns, plan budgets, run activities, and deliver measurable leads through search and paid media. The role requires strong analytical skills, experience with Google Analytics and Ads, and the ability to work across multiple platforms and stakeholders in a fast-paced environment.

Qualifications

• Proven SEO and PPC campaign management experience in a commercial environment.
• Confident with Google Analytics, Google Tag Manager, Google Ads and Meta Business Suite.
• Strong analytical skills using reporting platforms like Google Search Console or Power BI.
• Practical understanding of campaign management and optimisation techniques.
• Knowledge of technical, on-page and content-led SEO plus social media channels.

Responsibilities

• Plan, build and optimise SEO strategies to increase organic visibility.
• Oversee PPC budget, allocate spend, monitor performance for ROI.
• Monitor performance, analyse data and provide recommendations.
• Collaborate with Marketing and Sales to align campaigns with business goals.
• Conduct competitor and market analysis to identify growth opportunities.
• Stay updated with search engine and paid media best practices.

Skills

SEO

PPC management

Analytical skills

Copywriting

Communication

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Business Suite

Power BI

WordPress

Sitecore

Job description

Performance & Digital Marketing Executive We are looking for a hands‑on Search Engine Optimization and Pay-Per-Click Marketing Executive to drive lead generation across HomeLet, Let Alliance, and UK Insurance Net. This is a practical, performance-focused role where you will own and manage search and paid‑ad marketing activity end‑to‑end. You will be responsible for planning spend, managing budgets, running campaigns, and delivering measurable leads through SEO and PPC. We’re looking for someone who enjoys getting stuck into the detail of campaigns, analysing performance data, and continually improving results.

Key responsibilities

• Plan, build and optimise SEO strategies to increase organic visibility and search rankings.
• Oversee and optimise the PPC budget, ensuring effective allocation, spend control and performance monitoring to maximise ROI against agreed commercial and marketing targets.
• Monitor performance, analyse data and provide regular reports with clear recommendations for improvement.
• Collaborate with Marketing and Sales teams to ensure campaigns align with broader business objectives.
• Conduct ongoing competitor and market analysis to identify new growth opportunities.
• Stay up to date with search engine and paid media best practice, tools and advertising trends.

About you

• Proven experience in SEO and PPC campaign management in a commercial environment
• Confident using Google Analytics, Google Tag Manager, Google Ads, Meta Business suite and other relevant tools
• Strong analytical skills, proficient in using Google Search Console, HubSpot, Power BI or similar reporting platforms
• Practical understanding of campaign management and optimisation techniques
• A good understanding of technical, on‑page and content‑led SEO
• Ability to work across most social media platforms, including Facebook, Instagram, TikTok and YouTube
• Experience with WordPress.
• Also any experience with Sitecore is advantageous but not essential
• Demonstrable copywriting skills, and ability to work to creative briefs
• Comfortable working in a fast‑paced setting with multiple projects and deadlines
• Excellent attention to detail, with a proactive and results‑driven mindset
• Clear, confident communicator

What we offer

A busy, collaborative environment where you can make a visible impact. Opportunities to develop your digital marketing skills and progress your career. Enjoy a brilliant range of benefits including pension, 26 days holiday plus bank holidays with the option to purchase additional days, pension scheme, on site subsidised bistro, free on site parking, EAP support and much more

If you want to be part of an amazing team in a fast paced business, we want to hear from you. We are a dynamic and diversified insurance intermediary group providing specialist insurance solutions across the UK market and Internationally.