Senior PPC & Performance Marketing Manager at Business insurance solutions LTD

Business insurance solutions LTD; Greater London; On-site; GBP 70,000 - 80,000; Full time

Job summary

Business insurance solutions LTD in London is seeking a Senior PPC & Performance Marketing Manager to take ownership of paid search and drive profitable customer acquisition. You will lead strategy and hands-on management of Google Ads and Microsoft Advertising, align with sales and development teams, and optimise campaigns to improve efficiency and ROI.

Office-based, full-time role based in London. The role requires a strong agency background or equivalent in-house experience managing complex,

Qualifications

• Substantial hands-on PPC experience with 5+ years managing large Google Ads and Microsoft Advertising accounts.

Responsibilities

• Lead strategy and hands-on management of Google Ads and Microsoft Advertising.

Skills

PPC management

Google Ads

Microsoft Advertising

Agency experience

GA4 / Tag Manager

Conversion optimization

Landing page testing

Meta Ads

AI-search visibility

Looker Studio

Tools

Google Tag Manager

Looker Studio

Job description

Apply for Senior PPC & Performance Marketing Manager at Business insurance solutions LTD in London, ENG, GB. This Full time on site position offers great opportunities for career growth.

Senior PPC & Performance Marketing Manager Salary: £70,000–£80,000 per year, depending on experience Location: Edinburgh House, 170 Kennington Lane, London SE11 5DP Contract: Full-time, permanent, in-house Working arrangement: Office-based, five days a week

The opportunity

Take ownership of paid search and help grow VanCompare and our wider insurance businesses.

We are looking for an experienced, commercially minded marketer whose strongest skill is personally managing and scaling Google Ads and Microsoft Advertising (Bing) accounts.

You will combine strategy with daily account management: identifying opportunities, building campaigns, testing ideas, improving measurement and turning advertising spend into profitable customer acquisition.

This is a senior individual contributor role with real ownership of performance, working closely with the business, sales and development teams.

Experience in a high-performing agency is strongly preferred, or equivalent in-house experience managing complex, competitive accounts to the same standard.

Broader skills in Meta advertising, other paid channels, SEO and AI-search visibility will strengthen your application, but exceptional paid-search expertise is the priority.

What you will own

Lead the strategy and hands-on management of Google Ads and Microsoft Advertising, including account structure, keyword research, search-term analysis, negatives, ad copy, bidding, audiences and budget allocation.

Improve profitable customer acquisition by understanding the journey from ad click through quote, enquiry and completed sale.

Track customer acquisition cost, conversion rates and return on advertising spend, with attention to lead quality and commercial value.

Audit existing accounts, identify wasted spend and growth opportunities, and build a clear programme of testing and optimisation.

Own the accuracy of campaign measurement, working with developers on GA4, Google Tag Manager, platform conversion tracking, enhanced conversions, offline conversion imports and consent-aware measurement.

Work with the website and development teams to improve landing pages and the quote journey through structured conversion-rate testing.

Forecast spend and results, monitor performance closely, and explain what changed, why it matters and what action to take.

Develop and test Meta, remarketing, display, YouTube, Performance Max and other suitable channels where there is a clear commercial case.

Contribute to SEO and AI-search optimisation (AIO/GEO), including technical priorities, useful content and visibility in AI-generated search answers, alongside internal colleagues or specialist partners.

Work with the relevant teams to keep advertising accurate and appropriate for an insurance business.

What we are looking for

Substantial hands-on PPC experience, typically five or more years, with clear evidence of independently managing sophisticated Google Ads and Microsoft Advertising accounts.

Equivalent depth of experience and results will also be considered.

A strong agency background or comparable in-house experience, with personal responsibility for meaningful budgets and measurable commercial outcomes.

Proven ability to improve acquisition cost, conversion performance or profitable growth.

You should be able to explain the starting point, your own actions and the result.

Strong understanding of paid-search automation and bidding, together with the judgement to challenge platform recommendations and test whether they add value.

Practical experience with GA4, Google Tag Manager, conversion tracking and reporting, including diagnosing measurement problems.

Confident analytical skills, clear communication and the ability to prioritise and execute independently.

Ability to work from our Kennington office five days a week.

Experience that would be especially useful Insurance, financial services, comparison websites or other competitive lead-generation businesses.

Meta Ads and other paid acquisition channels.

Landing-page testing and conversion-rate optimisation.

Technical and content SEO, and practical experimentation with AI-search visibility.

Looker Studio, paid-media automation, scripts or data analysis tools.

What you can expect

£70,000–£80,000 basic salary, depending on the depth and relevance of your experience.

A full-time, permanent role based in our London office.

Direct ownership of campaign performance and the opportunity to see your work influence business results.

Close collaboration with the people responsible for the customer journey, sales and technology.

Pay: £70,000.00-£80,000.00 per year

Work Location: In person