Digital Marketing Executive - PPC and SEO

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Slough; Hybrid; GBP 34,000 - 42,000; Full time

Benefits offered by this job

Hybrid/flexible working

Training and development

Exposure to diverse client accounts

Career progression opportunities

Job summary

London Digital Agency is seeking a Digital Marketing Executive in London to strategise and manage paid and organic campaigns for a diverse client portfolio. You will focus on paid search and SEO, driving traffic, leads and measurable results.

The role requires hands-on PPC/Google Ads experience, SEO knowledge, and familiarity with GA4 and Google Search Console. Hybrid working and ongoing training are available, with opportunities to grow within the agency.

Qualifications

• Experience in a digital marketing role, ideally in an agency.
• Strong hands-on PPC/Google Ads and SEO experience.
• Experience using GA4 and Google Search Console.

Responsibilities

• Plan, build and optimise PPC campaigns, primarily across Google Ads and Microsoft Advertising.
• Manage campaign budgets, bids, keywords and targeting to improve performance and ROI.
• Conduct keyword and competitor research to identify opportunities across paid and organic search.
• Implement SEO strategies across multiple client websites.
• Carry out on-page optimisation, including content, metadata, internal linking and site structure.
• Support technical SEO audits and identify opportunities to improve website performance and rankings.
• Monitor organic visibility, rankings, traffic and conversions.
• Use GA4, Google Search Console and Google Tag Manager to analyse and track campaign performance.
• Produce regular client reports with clear insights and recommendations.
• Manage multiple client accounts, priorities and deadlines in a fast-paced agency environment.
• Work collaboratively with account management, content, creative and development teams.
• Keep up to date with developments across Google Ads, SEO and the wider digital marketing industry.

Skills

PPC/Google Ads

SEO

GA4

Google Search Console

Analytics

Campaign management

Communication

Organization

Proactivity

Tools

Google Analytics 4

Google Search Console

Google Tag Manager

Looker Studio

Semrush

Ahrefs

Screaming Frog

Microsoft Advertising

WordPress CMS

Job description

Digital Marketing Executive

Location: London

Salary: £38,000 per annum

Job Type: Full-time, Permanent

Sector: Digital Marketing Agency

The Role

We’re looking for a talented Digital Marketing Executive to join a growing digital marketing agency in London.

This is an excellent opportunity for someone with hands-on experience across PPC and SEO who enjoys working in an agency environment and managing campaigns for a varied portfolio of clients.

You’ll be responsible for implementing, managing and optimising digital marketing campaigns, with a particular focus on paid search and organic search performance. You’ll work closely with clients and the wider agency team to drive traffic, leads and measurable commercial results.

Key Responsibilities

• Plan, build and optimise PPC campaigns, primarily across Google Ads and Microsoft Advertising.
• Manage campaign budgets, bids, keywords and targeting to improve performance and ROI.
• Conduct keyword and competitor research to identify opportunities across paid and organic search.
• Implement SEO strategies across multiple client websites.
• Carry out on-page optimisation, including content, metadata, internal linking and site structure.
• Support technical SEO audits and identify opportunities to improve website performance and rankings.
• Monitor organic visibility, rankings, traffic and conversions.
• Use Google Analytics 4, Google Search Console and Google Tag Manager to analyse and track campaign performance.
• Produce regular client reports with clear insights and recommendations.
• Manage multiple client accounts, priorities and deadlines in a fast-paced agency environment.
• Work collaboratively with account management, content, creative and development teams.
• Keep up to date with developments across Google Ads, SEO and the wider digital marketing industry.

About You

• Previous experience in a digital marketing role, ideally within an agency.
• Strong hands‑on experience with PPC/Google Ads.
• Good practical knowledge of SEO, including on‑page and technical SEO.
• Experience using GA4 and Google Search Console.
• Good understanding of key digital metrics including CPC, CTR, CPA, ROAS and conversion rate.
• Analytical and comfortable working with campaign data.
• Excellent written and verbal communication skills.
• Confident managing multiple campaigns and client accounts simultaneously.
• Highly organised with strong attention to detail.
• Proactive, commercially minded and passionate about digital marketing.

Desirable

Experience with any of the following would be beneficial:

• Google Tag Manager
• Microsoft Advertising
• Looker Studio
• Semrush, Ahrefs or Screaming Frog
• Meta and LinkedIn advertising
• WordPress or other CMS platforms
• Conversion rate optimisation
• Client‑facing account management

What's on Offer?

• £38,000 salary
• London-based agency environment
• Hybrid/flexible working opportunities
• Training and professional development
• Exposure to a diverse range of client accounts
• Opportunity to develop your PPC and SEO expertise
• Clear progression opportunities within a growing agency