SEO & PPC Growth Lead — Hybrid, Data-Driven

HomeLet; Lincoln; Hybrid; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Pension

26 days holiday + bank holidays

On-site subsidised bistro

Free on-site parking

EAP support

Job summary

HomeLet is seeking a Performance & Digital Marketing Executive to own SEO and PPC campaigns for HomeLet, Let Alliance, and UK Insurance Net. Based in Lincoln with hybrid options, you will drive lead generation and ROI through end-to-end search marketing.

You'll analyse performance data, manage budgets, and collaborate with Marketing and Sales to align campaigns with business goals, delivering measurable results.

Qualifications

• Proven experience in SEO and PPC campaign management in a commercial environment.
• Confident using Google Analytics, Google Tag Manager, Google Ads, Meta Business Suite and other relevant tools.
• Strong analytical skills, proficient in using Google Search Console, HubSpot, Power BI or similar reporting platforms.
• Practical understanding of campaign management and optimisation techniques.
• A good understanding of technical, on-page and content-led SEO.
• Ability to work across most social media platforms including Facebook, Instagram, TikTok and YouTube.
• Experience with WordPress; Sitecore experience advantageous but not essential.
• Demonstrable copywriting skills and ability to work to creative briefs.
• Comfortable working in a fast-volume setting with multiple projects and deadlines.
• Excellent attention to detail, with a proactive and results-driven mindset.

Responsibilities

• Plan, build and optimise SEO strategies to increase organic visibility and search rankings.
• Oversee and optimise the PPC budget, ensuring effective allocation and ROI.
• Monitor performance, analyse data and provide regular reports with recommendations.
• Collaborate with Marketing and Sales to align campaigns with business objectives.
• Conduct ongoing competitor and market analysis to identify growth opportunities.
• Stay up to date with search engine and paid media best practices and trends.

Skills

SEO campaign management

PPC campaign management

Google Analytics

Google Tag Manager

Meta Business Suite

HubSpot

Power BI

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Business Suite

Power BI

HubSpot

Job description

HomeLet is seeking a Performance & Digital Marketing Executive to own SEO and PPC campaigns for HomeLet, Let Alliance, and UK Insurance Net. Based in Lincoln with hybrid options, you will drive lead generation and ROI through end-to-end search marketing.

You'll analyse performance data, manage budgets, and collaborate with Marketing and Sales to align campaigns with business goals, delivering measurable results.