SEO & AI Search Optimisation Specialist

Phoenix Software; Pocklington; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Phoenix Software is hiring a Search Optimisation Specialist to join our Marketing team and maximise Phoenix's visibility across traditional search engines, AI-powered search experiences and generative AI platforms.

Hybrid role with HQ in Pocklington, focusing on SEO, AEO and GEO strategies, keyword research and content optimisation to drive rankings, citations and engagement across channels.

Qualifications

• Experience in developing and executing SEO strategies.
• Experience optimising content for search engines and AI-powered discovery platforms.
• Experience analysing performance metrics and making data-driven recommendations.

Responsibilities

• Develop and execute SEO, AEO and GEO strategies to improve visibility across search engines and AI platforms.
• Conduct keyword, topic and prompt research to identify optimisation opportunities.
• Optimise content and on-page elements for traditional search engines and AI-powered search experiences.
• Apply structured data, metadata and schema markup to improve discoverability and citation performance.
• Structure content to enhance visibility within AI-generated answers, chatbots and voice search environments.
• Monitor rankings, visibility and citation performance across SEO, AEO and GEO channels.
• Produce reporting and insights for stakeholders, highlighting performance and opportunities.
• Monitor industry trends, search algorithm updates and changes across AI platforms.
• Identify content opportunities and optimisation improvements across the business.
• Support paid search activity by optimising ad copy, landing pages and campaign performance.

Skills

SEO

AEO

GEO

Analytics

Schema markup

E-E-A-T

Content optimisation

Keyword research

Tools

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

Phoenix Software is hiring a Search Optimisation Specialist to join our Marketing team and maximise Phoenix's visibility across traditional search engines, AI-powered search experiences and generative AI platforms.

Hybrid role with HQ in Pocklington, focusing on SEO, AEO and GEO strategies, keyword research and content optimisation to drive rankings, citations and engagement across channels.