SEO Manager: AI-Driven Growth & GEO

Tesco Insurance and Money Services; City of Edinburgh; Hybrid; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Pension up to 7.5% employer

Private Medical Insurance

Annual bonus

Holiday entitlement 7.2 weeks

Colleague Clubcard discount

Parental leave enhancements

Learning opportunities

Job summary

Qualifications

• Proven experience (4+ years) delivering SEO strategies that improve organic visibility and business performance.
• Strong understanding of technical SEO principles including indexation and site architecture.
• Advanced analytics skills to interpret performance data and identify opportunities using SEO tools.
• Experience managing stakeholders and agency partners across cross-functional teams.

Responsibilities

• Deliver growth in organic search visibility, traffic and sales across a portfolio of products.
• Build and manage a prioritized SEO content roadmap aligned with customer search intent and business objectives.
• Identify growth opportunities via analysis of search performance, competitor activity and market trends.
• Deliver SEO initiatives with internal teams and agency partners to meet strategic priorities.
• Increase visibility within AI-powered search experiences by developing GEO approaches.
• Provide actionable performance insights through robust reporting and analysis.

Skills

SEO strategy

Technical SEO

Analytics interpretation

Stakeholder management

Tools

Google Search Console

SEMrush

Ahrefs

Job description