SEO and AI Manager

Zealous Agency; Leeds; On-site; GBP 55,000 - 80,000; Full time

Job summary

Zealous Agency seeks an SEO and AI Search Manager in Leeds to lead AI-driven visibility strategies and technical SEO initiatives across clients. You will coordinate multi-channel campaigns, mentor a team, and collaborate with developers to enhance WordPress and Shopify sites.

You will deliver training, present at events, and drive optimization from audits to execution, aligning with growth objectives and industry best practices.

Qualifications

• Proven track record in SEO and AI search optimization.
• Leadership experience of SEO teams and client delivery.
• Strong presentation and communication skills for events and webinars.
• Hands-on experience with WordPress and Shopify platforms.
• Experience managing large-scale migrations and preserving organic visibility.

Responsibilities

• Lead AI search optimisation strategies across AI platforms (AEO/GEO).
• Develop AI visibility tracking and reporting with KPIs.
• Present at industry events and webinars on SEO and AI search.
• Lead technical SEO initiatives to improve site structure, speed and indexing.
• Manage large-scale website migrations with minimal disruption.
• Implement structured data strategies to boost SERP features.
• Drive CRO using A/B testing and user insights.
• Mentor SEO Executives and Social Media Executives.
• Collaborate with development teams on WordPress/Shopify.
• Deliver SEO and AI search training to clients and teams.
• Conduct audits and strategic planning with actionable recommendations.
• Create content strategies aligned with SEO goals and user intent.
• Coordinate with Digital PR for backlinks and coverage.

Skills

SEO strategy

AI search

Leadership

Mentoring

Team management

Analytics

CRO

WordPress

Shopify

Web performance

Tools

WordPress

Shopify

Google Analytics

Structured data

Job description

Zealous are working with an industry leading agency in Leeds to find a new SEO and AI Search Manager to delive the following:

• Lead AI search optimisation (AEO/GEO) strategies, ensuring clients are visible and accurately cited in AI-generated answers across ChatGPT, GoogleAI Overviews, Gemini and Perplexity.
• Develop AI visibility tracking and reporting, measuring brand mentions and citations across LLM platforms alongside traditional organic KPIs.
• Present and speak at industry events and webinars on SEO and AI search, sharing insights on AEO/GEO and the futureof organic visibility.
• Lead technical SEO strategies for all of our clients, with a focus on improving site structure, indexing, page speed, and overall performance to improve organic visibility.
• Manage large scale website migrations, ensuring minimal disruption and successfully improving organic performance after migration.
• Implement structured data strategies to improve SERP visibility, increase rich results, and boost click through rates.
• Drive conversion rate optimisation (CRO) efforts using A/B testing and user behaviour insights to increase engagement and conversions.
• Manage and mentored a team of SEO Executives and Social Media Executives, ensuring strong collaboration and professional development.
• Collaborate with development teams to improve performance on WordPress, Shopify and custom sites, focusing on speed, security, and SEO best practices.
• Deliver SEO and AI search training to clients and internal teams, aligned with industry best practices and growth objectives.
• Conduct SEO audits, competitive analysis, and strategic planning, providing actionable recommendations for organic growth.
• Create content strategies aligned with SEO goals and user intent, briefing content teams on best practices and keyword targeting.
• Brief and collaborate with Digital PR teams to secure high-quality backlinks and enhance brand visibility through media outreach and press coverage.