Hybrid Content & SEO Strategist for AI-Driven Search

Phoenix Software Limited; Pocklington; Hybrid; GBP 35,000 - 52,000; Full time

Job summary

Phoenix Software Limited is hiring a Content & Search Optimisation Specialist to join our Marketing team and enhance engagement, visibility and conversions across digital channels.

You will develop content strategies and optimise assets for traditional search and AI-driven answer engines, aligning with audience needs and business goals. Hybrid UK-based role, with collaborative, data-driven execution.

Qualifications

• Experience in content marketing, content strategy or search optimisation roles.
• Excellent writing and editing skills with strong attention to detail.
• Strong understanding of SEO principles and content optimisation best practices.
• Awareness of Answer Engine Optimisation (AEO) and AI-driven search surfaces.
• Understanding of tools such as ChatGPT, Perplexity and AI-powered search engines.
• Experience using CMS and analytics tools to measure content performance.
• Ability to analyse data and translate insights into actionable recommendations.
• Strong collaboration across multiple teams and stakeholders.
• Organised and proactive with multiple content priorities.

Responsibilities

• Develop and execute content marketing strategies that support objectives.
• Create high-quality content assets: blogs, articles, eBooks, whitepapers.
• Optimise content for traditional SEO and AI-driven answer engines.
• Incorporate keywords, metadata and structured content techniques to improve performance.
• Structure content for visibility in AI answers, chatbots and voice search.
• Develop audience-focused messaging for engagement and conversions.
• Collaborate with marketing and subject matter experts to align with campaigns.
• Monitor industry trends, competitors and emerging search technologies.
• Identify content opportunities and gaps; refine strategy with insights.
• Measure content performance and support ongoing capability development.

Skills

Content marketing

Content strategy

SEO

AEO awareness

CMS experience

Analytics

Collaboration

Data analysis

Education

Marketing/Communications degree

Tools

ChatGPT

Perplexity

Job description

Phoenix Software Limited is hiring a Content & Search Optimisation Specialist to join our Marketing team and enhance engagement, visibility and conversions across digital channels.

You will develop content strategies and optimise assets for traditional search and AI-driven answer engines, aligning with audience needs and business goals. Hybrid UK-based role, with collaborative, data-driven execution.