Senior Visual Merchandiser - Europe Campaigns

adidas; Greater London; On-site; GBP 22,000 - 32,000; Full time

Job summary

adidas in London seeks a Visual Merchandising (VM) specialist to execute European VM direction in assigned stores and land Brand strategy & North Europe gameplan. You will drive layout decisions, ensure European standards, and lead in-store communications and window presentation.

Role requires 1 year of dedicated VM experience, fluency in English, and mobility across the cluster. The position follows 40-hour weeks with flexible hours aligned to campaigns and store needs.

Qualifications

• Fluency in English
• Good numeracy, literacy, verbal and written communication skills
• Geographical mobility across the cluster

Responsibilities

• Regular documented feedback of VM in store to VMM/SVMM and Europe VM stakeholders to support North deliverables.
• Cascade information given by VMM/SVMM to SM and Store staff through training and meetings.
• Ownership of communication regarding ground floor campaign planning & execution, and highlighting support needs cross-functionally.
• Drive layout decisions - bubble and micro plans developed and implemented as agreed
• Ensure store complies with European standards and guidelines to provide a brand shopping experience to all consumers
• Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication
• In charge of creating clear Shop-In-Shop’s to emphasize category presentation
• Responsible for ordering and ensuring correct use and positioning of In-Store communication Tools
• Dress in-store mannequins and place props correctly
• Apply and maintain Brand Retail and VM Standards
• Monthly submission on VM Compliance tool including taking and uploading pictures into the system
• Provide commercial feedback of implemented VM including Space vs Sales analysis
• Implementation and evidence of flawless execution on Marketing activities aligned with marketing department.
• Competitor analysis ensuring marketplace, localisation, consumer insights & trends are being considered.
• Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames.
• Manage fixtures with care to avoid damages.
• Attendance to VM team meetings
• Quarterly showroom set up support if requested.
• Involvement in development opportunities as requested by VMM/SVMM
• Basic Hours (40hours) to be completed across Mon-Sat (Sat shift on rotation), 5 days per week / 7am general start time, 6am starts required around business needs.
• Hours to be fully flexible in-line with campaign launches, overnight shifts, localised reactivity, planned layout changes and out of store opportunities.

Skills

Fluency in English

Numeracy

Literacy

Verbal communication

Written communication

Geographical mobility

Education

Secondary education or equivalent professional experience

Job description

adidas in London seeks a Visual Merchandising (VM) specialist to execute European VM direction in assigned stores and land Brand strategy & North Europe gameplan. You will drive layout decisions, ensure European standards, and lead in-store communications and window presentation.

Role requires 1 year of dedicated VM experience, fluency in English, and mobility across the cluster. The position follows 40-hour weeks with flexible hours aligned to campaigns and store needs.