Flagship Visual Merchandiser Expert, Adidas Ldn Flagship Store, Oxford St

ADIDAS; Greater London; On-site; GBP 30,000 - 42,000; Full time

Job summary

Adidas in London is seeking a Visual Merchandiser Expert for BFS LDN Ground Campaign Floor. You will oversee VM execution across stores, landing brand strategy and North Europe gameplan with strong attention to presentation and space utilization.

You will train store staff, create Shop-In-Shop displays, and provide commercial feedback while aligning with European standards. The role requires flexibility to support campaigns and mobility across the cluster.

Qualifications

• Secondary education or equivalent professional experience.
• 1 year dedicated VM experience.
• Fluency in English and good IT skills.

Responsibilities

• Contribute to meeting store sales targets through effective VM execution.
• Communicate and train store staff on VM plans.
• Create clear Shop-In-Shop displays and maintain brand standards.
• Apply European VM standards and ensure high-quality shop presentation.
• Provide commercial VM feedback including space vs sales analysis.
• Support marketing activities and competitor analysis.
• Attend VM team meetings and quarterly showroom setups.
• Manage equipment and props; ensure proper storage.

Skills

Good IT skills

Fluency in English

Good numeracy

Verbal and written communication

Geographical mobility

Education

Secondary education or equivalent professional experience

1 year dedicated VM experience

Job description

Visual Merchandiser Expert | BFS LDN Ground Campaign Floor

Department: Own Retail

Direct Reporting Line: BFS LDN Visual Merchandising Manager

GSMS Grade: P2

Cost Center/Budget and/or Revenue Responsibility: none

Purpose & Overall Relevance for the Organisation:

Contribute to meeting or exceeding store sales and profit targets by ensuring the efficient and effective execution of the European visual merchandising direction in assigned store/stores, whilst landing Brand strategy & North Europe gameplan.

Key Responsibilities:

Communication:

• Regular documented feedback of VM in store to VMM/SVMM and Europe VM stakeholders to support North deliverables.

• Cascade information given by VMM/SVMM to SM and Store staff through training and meetings.
• Ownership of communication regarding ground floor campaign planning & execution, and highlighting support needs cross-functionally.

• Participate in team meetings and team huddle to understand needs and give feedback to the VMM/SVMM regarding store requests.

Merchandising Display:

• Drive layout decisions - bubble and micro plans developed and implemented as agreed

• Ensure store complies with European standards and guidelines to provide a brand shopping experience to all consumers

• Ensure all windows are presented to a high standard including mannequins dressing and positioning, lighting direction, cleanliness, steaming and price communication

• In charge of creating clear Shop-In-Shop's to emphasize category presentation

• Responsible for ordering and ensuring correct use and positioning of In-Store communication Tools

• Dress in-store mannequins and place props correctly

• Apply and maintain Brand Retail and VM Standards

• Monthly submission on VM Compliance tool including taking and uploading pictures into the system

• Provide commercial feedback of implemented VM including Space vs Sales analysis

• Implementation and evidence of flawless execution on Marketing activities aligned with marketing department.
• Competitor analysis ensuring marketplace, localisation, consumer insights & trends are being considered.

Equipment control

• Returns and correctly stores unused equipment including fixtures, mannequins, props & graphic frames.

• Manage fixtures with care to avoid damages.

VM Development

• Attendance to VM team meetings

• Quarterly showroom set up support if requested.

• Involvement in development opportunities as requested by VMM/SVMM

VM Hours

• Basic Hours (40hours) to be completed across Mon-Sat (Sat shift on rotation), 5 days per week / 7am general start time, 6am starts required around business needs.

• Hours to be fully flexible in-line with campaign launches, overnight shifts, localised reactivity, planned layout changes and out of store opportunities.

KPIs:

• Commercial return

• Instore standards & compliance

• Key relationships

• Ambassador for VM, advocating the department across all channels

Key Relationships:

• Visual Merchandising Manager / Senior Visual Merchandising Manager

• VM team
• Retail Senior Leadership Team

• Store Team

• Customers

Knowledge, Skills and Abilities:

• Good IT skills (Word, Outlook, Excel, PowerPoint)

• Fluency in English

• Good numeracy, literacy, verbal and written communication skills

• Geographical mobility across the cluster

Requisite Education and Experience / Minimum Qualifications:

• Secondary education or equivalent professional experience

• 1 year dedicated VM experience