Hybrid Visual Merchandising Lead – Multi-Store Campaigns

Aspinal of London; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Aspinal of London is seeking a Visual Merchandising Manager to own VM standards across three standalone stores and three concessions. You will translate brand direction into inspiring retail environments and work with Area Manager, Senior Art Director, Marketing and Store Managers to drive sales.

The role offers a highly autonomous, hybrid working pattern with time split between London stores and remote work when appropriate. You will coach teams and develop VM capabilities across the estate.

Qualifications

• Proven experience in Visual Merchandising, ideally in fashion or premium retail.
• Strong commercial awareness and understanding of how VM drives sales.
• Excellent eye for styling, presentation and detail.
• Confident analysing sales and stock information to inform decisions.
• Strong organisational and planning skills with ability to manage multiple locations.
• Excellent communication and influencing skills.
• Experience coaching or developing retail teams.
• Self-motivated, proactive and capable of working independently.
• Practical, solutions-focused approach with ability to make recommendations and decisions.

Responsibilities

• Own and maintain VM standards across all stores and concessions.
• Implement seasonal campaigns, product launches and brand direction effectively.
• Manage product presentation, styling, zoning, adjacencies and customer flow.
• Conduct regular store visits and audits, identifying opportunities and ensuring actions are followed through.
• Monitor windows following installations, recommending and actioning improvements as needed.
• Ensure consistent brand presentation while adapting to different store layouts and stock levels.
• Use sales, stock and category data to inform merchandising decisions.
• Identify slow-moving or underperforming products and develop visual strategies to improve sell-through.
• Conduct space and stock planning and review allocations ahead of seasonal drops.
• Ensure key products, newness and commercial priorities receive visibility.
• Support key trading periods, promotions and product launches.
• Act as VM expert for the retail estate and coach Store Managers.

Skills

Visual Merchandising

Commercial awareness

Styling

Data analysis

Planning

Communication

Coaching

Self-motivation

Problem solving

MS Office (Excel, PowerPoint)

Tools

Excel

PowerPoint

Microsoft Office

Job description

Aspinal of London is seeking a Visual Merchandising Manager to own VM standards across three standalone stores and three concessions. You will translate brand direction into inspiring retail environments and work with Area Manager, Senior Art Director, Marketing and Store Managers to drive sales.

The role offers a highly autonomous, hybrid working pattern with time split between London stores and remote work when appropriate. You will coach teams and develop VM capabilities across the estate.