Senior Visitor Experience Officer

National Trust; Telford; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Substantial pension scheme (up to 10%)

Free entry to National Trust places

Rental deposit loan

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days

Flexible working

Employee assistance programme

Free parking

Job summary

National Trust in Coalbrookdale is seeking a Senior Visitor Experience Officer to develop and evolve the visitor offer at Ironbridge's Coalbrookdale site. You will lead engaging experiences, work with teams, and help deliver ambitious visitor and commercial targets.

Reporting to the Visitor Experience Manager, you will collaborate across sites and with partners to shape a world-class heritage destination while stewarding growth and sustainability for the future.

Qualifications

• Experience delivering a visitor offer and planning inclusive public programming.
• Strong communication and relationship-building skills.
• Excellent organisational skills with ability to prioritise and meet deadlines.
• Experience coordinating teams of staff and/or volunteers.
• Experience supporting marketing and social media development initiatives.

Responsibilities

• Lead the creation and delivery of engaging visitor experiences.
• Bring fresh ideas and innovative thinking to achieve ambitious targets.
• Identify new opportunities and test creative approaches.
• Collaborate with colleagues and partners to keep the offer relevant and sustainable for the future.

Skills

Visitor experience

Public programming

Communication

Organisational skills

Team coordination

Marketing support

Job description

Summary

Are you a creative and ambitious visitor experience professional looking for the opportunity to make a lasting impact? We're looking for a Senior Visitor Experience Officer to lead the development of our visitor offer at Coalbrookdale, ensuring it continues to evolve and meet the changing expectations of today's audiences. This is an exciting opportunity to shape the future of one of the Nation’s most significant heritage sites and play a key role as Ironbridge moves into an exciting new chapter under the care of the National Trust.

Salary

£28,992.60 per annum

Contract

Permanent

Hours / working pattern

Full-time, 37.5 hours per week. You'll be required to work regular weekends. Alongside your role at Coalbrookdale, you'll support visitor experience delivery across the wider Ironbridge Gorge portfolio, including the vibrant and fast-paced Blists Hill Victorian Town.

What It's Like To Work Here

Reporting to the Visitor Experience Manager, this role offers the chance to work alongside colleagues with a wide range of expertise, while benefiting from the support, knowledge and opportunities available across the wider National Trust. We're committed to helping our people grow, with access to learning, development and career progression opportunities that will enable you to build your skills and reach your potential. Working at Ironbridge is an opportunity to be part of a passionate, enthusiastic and supportive team that cares deeply about the amazing places and world-changing stories we share with visitors every day. From the birthplace of the Industrial Revolution at Coalbrookdale to the bustling streets of Blists Hill Victorian Town, you'll help bring to life a heritage landscape that changed the world. If you're passionate about creating unforgettable visitor experiences, inspiring teams and helping shape the future of a world-renowned heritage destination, we'd love to hear from you.

What You'll Be Doing

No two days are the same. This is a role that will be rewarding and challenging in equal measure, offering the opportunity to lead change, test new ideas and make a real difference to the visitor experience. You'll lead the creation and delivery of engaging visitor experiences, bringing fresh ideas and innovative thinking to help us achieve ambitious visitor and commercial targets. You'll be confident in identifying new opportunities, testing creative approaches and collaborating with colleagues and partners to ensure our offer remains relevant, inspiring and sustainable for the future. If you're motivated by creating exceptional experiences, inspired by powerful stories and excited by the chance to shape the future of Ironbridge, you'll find a welcoming team and a unique opportunity to leave a lasting legacy.

Who We're Looking For

• experience delivering a visitor offer and planning inclusive public programming, designing interpretation and writing copy
• skilled at communicating, and building good working relationships with people in your team and beyond
• strong organisational skills including setting priorities, managing deadlines prioritising and problem solvingbe highly motivated with an ability to use audience insights to find creative solutions
• experience of coordinating teams of staff and/or volunteers
• experience and/or understanding of visitor operations
• experience supporting marketing and social media development initiatives

The package

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places

Location

Coalbrookdale, Coalbrookdale, Telford, TF8 7DQ

Documents

Senior Visitor Experience Officer - Career Level B.pdf

Requirements

Compliance.Eligibility to Work in the UK

Closing Date: 20th September 2026

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here.

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.