Senior Visitor Experience Officer

National Trust for Places of Historic Interest or Natural Beauty; Coalbrookdale; On-site; GBP 29,000 - 31,000; Full time

Benefits offered by this job

Substantial pension scheme up to 10%

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days

Job summary

National Trust is seeking a Senior Visitor Experience Officer at Coalbrookdale to shape and deliver the visitor offer across Ironbridge Gorge. You will lead engaging experiences, test new ideas and collaborate with a dynamic team to meet ambitious visitor and commercial targets.

You will report to the Visitor Experience Manager and contribute to the wider Ironbridge portfolio, including Blists Hill Victorian Town, while supporting learning, inclusion and career development within a

Qualifications

• Experience delivering a visitor offer and planning inclusive public programming, designing interpretation and writing copy.
• Strong communication and relationship-building skills.
• Strong organisational skills including setting priorities, managing deadlines, prioritising and problem solving.
• Be highly motivated with an ability to use audience insights to find creative solutions.
• Experience coordinating teams of staff and/or volunteers.
• Experience and/or understanding of visitor operations.
• Experience supporting marketing and social media development initiatives.

Responsibilities

• Lead the creation and delivery of engaging visitor experiences.
• Test new ideas and collaborate with colleagues to achieve visitor and commercial targets.
• Identify opportunities, test creative approaches and ensure the offer remains relevant and sustainable.

Skills

Visitor offer delivery

Communication

Organization

Audience insights

Team coordination

Visitor operations

Marketing support

Job description

Are you a creative and ambitious visitor experience professional looking for the opportunity to make a lasting impact?

We’re looking for a Senior Visitor Experience Officer to lead the development of our visitor offer at Coalbrookdale, ensuring it continues to evolve and meet the changing expectations of today’s audiences. This is an exciting opportunity to shape the future of one of the Nation’s most significant heritage sites and play a key role as Ironbridge moves into an exciting new chapter under the care of the National Trust.

Salary:£28,992.60 per annum

Contract: Permanent

Hours/ working pattern: Full-time, 37.5 hours per week. You’ll be required to work regular weekends.

Alongside your role at Coalbrookdale, you’ll support visitor experience delivery across the wider Ironbridge Gorge portfolio, including the vibrant and fast-paced Blists Hill Victorian Town.

What it’s like to work here

Reporting to the Visitor Experience Manager, this role offers the chance to work alongside colleagues with a wide range of expertise, while benefiting from the support, knowledge and opportunities available across the wider National Trust. We’re committed to helping our people grow, with access to learning, development and career progression opportunities that will enable you to build your skills and reach your potential.

Working at Ironbridge is an opportunity to be part of a passionate, enthusiastic and supportive team that cares deeply about the amazing places and world-changing stories we share with visitors every day. From the birthplace of the Industrial Revolution at Coalbrookdale to the bustling streets of Blists Hill Victorian Town, you’ll help bring to life a heritage landscape that changed the world. If you’re passionate about creating unforgettable visitor experiences, inspiring teams and helping shape the future of a world-renowned heritage destination, we’d love to hear from you.

What you’ll be doing

No two days are the same. This is a role that will be rewarding and challenging in equal measure, offering the opportunity to lead change, test new ideas and make a real difference to the visitor experience. You’ll lead the creation and delivery of engaging visitor experiences, bringing fresh ideas and innovative thinking to help us achieve ambitious visitor and commercial targets. You’ll be confident in identifying new opportunities, testing creative approaches and collaborating with colleagues and partners to ensure our offer remains relevant, inspiring and sustainable for the future.

If you’re motivated by creating exceptional experiences, inspired by powerful stories and excited by the chance to shape the future of Ironbridge, you’ll find a welcoming team and a unique opportunity to leave a lasting legacy.

Who we’re looking for

We’d love to hear from you if you’re:

• experience delivering a visitor offer and planning inclusive public programming, designing interpretation and writing copy
• skilled at communicating, and building good working relationships with people in your team and beyond
• strong organisational skills including setting priorities, managing deadlines prioritising and problem solving
• be highly motivated with an ability to use audience insights to find creative solutions
• experience of coordinating teams of staff and/or volunteers
• experience and/or understanding of visitor operations
• experience supporting marketing and social media development initiatives

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

National Trust place

Coalbrookdale, Coalbrookdale, Telford, TF8 7DQ

Documents

Senior Visitor Experience Officer - Career Level B.pdf

Requirements

Compliance.Eligibility to Work in the UK

Additional information

Closing Date: 20th September 2026

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here .

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.