Senior Store Leader — Elevate Brand & Performance

The-White-Company; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

The White Company in London is seeking a Senior Store Manager to lead one of our larger stores and partner with the Area Manager to drive exceptional performance.

You will balance strong operational control with strategic leadership, set high standards for customer experience and brand presentation, and mentor Store Managers across the wider area.

This role offers a clear path for progression into broader leadership, with a focus on culture, accountability, and commercial growth.

Qualifications

• Proven experience leading a high-volume or complex retail store.
• Excellent communicator with senior-level credibility.
• Ability to influence beyond own store and develop others.
• Strong focus on protecting brand aesthetics and customer experience.

Responsibilities

• Set flagship-level customer experience and brand standards.
• Lead and develop a high-performing leadership team.
• Analyse KPIs, trading trends and P&L drivers.
• Lead planning and execution of peak trading periods.
• Represent The White Company in-store and externally.
• Collaborate with Area Manager to shape culture and performance.

Skills

Store leadership

Brand ambassador

Customer experience

Data interpretation

Job description

The White Company in London is seeking a Senior Store Manager to lead one of our larger stores and partner with the Area Manager to drive exceptional performance.

You will balance strong operational control with strategic leadership, set high standards for customer experience and brand presentation, and mentor Store Managers across the wider area.

This role offers a clear path for progression into broader leadership, with a focus on culture, accountability, and commercial growth.