Senior SFMC Architect & Lead Consultant

Map; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

MAP is seeking a Senior Application Consultant (SFMC) to lead technical implementations for global brands. You will bridge technology and marketing strategy, translating complex objectives into robust SFMC architectures while mentoring delivery teams and ensuring alignment with client goals.

You will architect end-to-end solutions, configure advanced workflows, and guide cross-functional teams through enterprise trials, scale, and governance in a fast-paced, global environment.

Qualifications

• 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
• Deep expertise in Marketing Operations, including advanced marketing automation setups and enterprise lifecycle marketing frameworks.
• Extensive track record of designing, building, and optimizing complex, multi-channel customer journeys and trigger-based marketing programs.
• Advanced client-facing consultancy skills, with proven ability to lead technical workshops, manage executive expectations, and adapt to diverse client ways of working.
• Strong technical proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS for building custom solutions inside marketing automation platforms.
• Advanced data management expertise, including complex SQL querying, audience segmentation, data validation, and governance.
• Demonstrated experience acting as a technical lead, mentoring junior team members, and driving quality standards across projects.

Responsibilities

• Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success.
• Championing the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions.
• Streamlining complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC.
• Translating complex client requirements into scalable technical specifications, architecture blueprints, and data models.
• Establishing quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features.
• Serving as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments.
• Leading requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions.
• Managing complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security.
• Mentoring and upskilling junior Application Consultants and Specialists, fostering technical excellence across the team.
• Proactively identifying opportunities to enhance and optimize the Catalyst platform and its features for enterprise clients.

Skills

Salesforce Marketing Cloud

Marketing Operations

Enterprise lifecycle marketing

Multi-channel journeys

JavaScript

SSJS

AMPscript

HTML/CSS

Data governance

Tools

SQL

AMPscript

SSJS

Job description

MAP is seeking a Senior Application Consultant (SFMC) to lead technical implementations for global brands. You will bridge technology and marketing strategy, translating complex objectives into robust SFMC architectures while mentoring delivery teams and ensuring alignment with client goals.

You will architect end-to-end solutions, configure advanced workflows, and guide cross-functional teams through enterprise trials, scale, and governance in a fast-paced, global environment.