SFMC Email Campaign Lead & Journey Architect

Talent; Greater London; In loco; GBP 110.000 - 140.000; Tempo pieno

Descrizione del lavoro

Talent is seeking an experienced Salesforce Marketing Cloud Email Campaign Deployment Manager to join a high-profile client engagement in a hands-on, client-facing role. You will own campaign execution, build journeys and personalisation within SFMC, and present strategic deliverables to senior stakeholders.

The role requires deep SFMC experience, strong knowledge of Journey Builder, Email Studio and related modules, and a proven track record in delivering campaigns within agile environments.

Competenze

• 4+ years hands-on Salesforce Marketing Cloud experience.
• Experience building and deploying campaigns and customer journeys within SFMC.
• Strong knowledge of Journey Builder, Email Studio, Automation Studio, Content Builder and Contact Builder.
• Hands-on AMPscript and/or SSJS experience.

Mansioni

• Design, build and deploy multi-step customer journeys using SFMC Journey Builder.
• Manage the full email campaign lifecycle from brief and build through QA, deployment and post-campaign analysis.
• Build scalable and reusable journeys across multiple customer segments.
• Configure journey entry sources including Data Extensions and Salesforce CRM events.
• Identify opportunities for new journeys across the customer lifecycle.
• Work across Journey Builder, Email Studio, Automation Studio, Content Builder and Contact Builder.
• Develop advanced personalisation using AMPscript, dynamic content and segmentation.
• Use SQL within SFMC for segmentation, Data Extension population and reporting.
• Leverage Salesforce CRM, Marketing Cloud Connect and external data sources to create highly personalised customer communications.
• Work with data and analytics teams to incorporate behavioural and propensity signals into customer journeys.
• Ensure campaigns comply with GDPR, PECR and consent-management requirements.
• Work directly with client stakeholders to define the SFMC campaign delivery and capability roadmap.
• Translate marketing strategy into practical technical requirements and sprint-level deliverables.
• Manage dependencies across campaign operations, CRM, data and engineering teams.
• Present progress, risks and recommendations to senior stakeholders.
• Help clients mature and scale their use of Salesforce Marketing Cloud.

Conoscenze

SFMC experience

Journey Builder

Email Studio

AMPscript/SSJS

SQL

Agile delivery

Stakeholder mgmt

Formazione

Salesforce Marketing Cloud certification

Strumenti

Journey Builder

Email Studio

Automation Studio

Content Builder

Contact Builder

Descrizione del lavoro

Talent is seeking an experienced Salesforce Marketing Cloud Email Campaign Deployment Manager to join a high-profile client engagement in a hands-on, client-facing role. You will own campaign execution, build journeys and personalisation within SFMC, and present strategic deliverables to senior stakeholders.

The role requires deep SFMC experience, strong knowledge of Journey Builder, Email Studio and related modules, and a proven track record in delivering campaigns within agile environments.