Senior Application Consultant - SFMC

Map; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

MAP is seeking a Senior Application Consultant (SFMC) to lead technical implementations for global brands. You will bridge technology and marketing strategy, translating complex objectives into robust SFMC architectures while mentoring delivery teams and ensuring alignment with client goals.

You will architect end-to-end solutions, configure advanced workflows, and guide cross-functional teams through enterprise trials, scale, and governance in a fast-paced, global environment.

Qualifications

• 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
• Deep expertise in Marketing Operations, including advanced marketing automation setups and enterprise lifecycle marketing frameworks.
• Extensive track record of designing, building, and optimizing complex, multi-channel customer journeys and trigger-based marketing programs.
• Advanced client-facing consultancy skills, with proven ability to lead technical workshops, manage executive expectations, and adapt to diverse client ways of working.
• Strong technical proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS for building custom solutions inside marketing automation platforms.
• Advanced data management expertise, including complex SQL querying, audience segmentation, data validation, and governance.
• Demonstrated experience acting as a technical lead, mentoring junior team members, and driving quality standards across projects.

Responsibilities

• Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success.
• Championing the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions.
• Streamlining complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC.
• Translating complex client requirements into scalable technical specifications, architecture blueprints, and data models.
• Establishing quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features.
• Serving as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments.
• Leading requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions.
• Managing complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security.
• Mentoring and upskilling junior Application Consultants and Specialists, fostering technical excellence across the team.
• Proactively identifying opportunities to enhance and optimize the Catalyst platform and its features for enterprise clients.

Skills

Salesforce Marketing Cloud

Marketing Operations

Enterprise lifecycle marketing

Multi-channel journeys

JavaScript

SSJS

AMPscript

HTML/CSS

Data governance

Tools

SQL

AMPscript

SSJS

Job description

Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Are you passionate about guiding enterprise clients through complex marketing automation transformations? Would you like to lead technical implementations, mentor growing developers, and drive the adoption of cutting-edge tools developed by our Catalyst team? Then you might be just the Senior Application Consultant we are looking for!

What will your day look like?

As our new Senior Application Consultant (SFMC), you will play a pivotal technical lead role within our development and consultancy teams. You will deal with complex, moving pieces and lead the creation of highly efficient, scalable marketing campaign solutions for global brands. You will bridge the gap between technology and high-level marketing strategy, working directly with senior client stakeholders to translate complex business objectives into robust SFMC technical architectures.

In addition to hands-on configuration and technical execution, you will serve as a subject matter expert and mentor, guiding cross-functional delivery teams and ensuring technical solutions align with overarching client goals.

More specifically, your tasks include:

• Leading cross-functional collaboration across operations, product, and client teams to ensure seamless enterprise delivery and long-term client success.
• Championing the strategic adoption and expansion of Catalyst tools across our global client base, architecting tailored end-to-end solutions.
• Streamlining complex client operations by designing and configuring advanced business logic, custom scripts (SSJS/AMPscript), and automated workflows in SFMC.
• Translating complex client requirements into scalable technical specifications, architecture blueprints, and data models.
• Establishing quality assurance and testing standards to guarantee the reliability of complex configurations, custom code, and new platform features.
• Serving as a primary point of technical escalation to troubleshoot and resolve high-level application issues across SFMC environments.
• Leading requirements-gathering workshops with senior client marketers to translate business objectives into advanced technical solutions.
• Managing complex data architecture, SQL queries, and audience segmentation while ensuring data integrity, governance, and security.
• Mentoring and upskilling junior Application Consultants and Specialists, fostering technical excellence across the team.
• Proactively identifying opportunities to enhance and optimize the Catalyst platform and its features for enterprise clients.

Who are you going to work with?

You will join a senior team of developers, technical architects, data specialists, product managers, and project managers who are passionate about building enterprise products and customer experiences. You will also work closely with Client Partners, Solutions Architects, and client C-suite/technical leadership.

What do you bring to the table?

As a person, you are a strategic leader, an empathetic mentor, and an influential communicator who can confidently articulate complex technical concepts to non-technical stakeholders. You possess an open-minded, solution-oriented attitude that thrives in dynamic, fast-paced environments. You analyse problems pragmatically and take a big-picture consulting approach, actively advising clients and internal teams on technical best practices.

In addition, you have:

• 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
• Deep, proven expertise in Marketing Operations, including advanced marketing automation setups and enterprise lifecycle marketing frameworks.
• Extensive track record of designing, building, and optimizing complex, multi-channel customer journeys and trigger-based marketing programs.
• Advanced client-facing consultancy skills, with proven ability to lead technical workshops, manage executive expectations, and adapt to diverse client ways of working.
• Strong technical proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS for building custom solutions inside marketing automation platforms.
• Advanced data management expertise, including complex SQL querying, audience segmentation, data validation, and governance.
• Demonstrated experience acting as a technical lead, mentoring junior team members, and driving quality standards across projects.

A leader in personalized customer experiences

WPP Enterprise Solutions MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalisation at scale, marketing automation, and CRM. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world's most admired brands (including Ford, Jaguar Land Rover, Nespresso, IKEA, Lego, and Coca-Cola) to help them on their transformation journey to becoming truly customer-centric. Together, we are 1,000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

#LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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