Senior SEO Strategist

Booking.com; Manchester; Hybrid; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Headspace access

Global Employee Assistance Program

Pension plan

Annual paid time off

Parental leave

Job summary

Booking.com seeks a Senior SEO Strategist to own the SEO growth strategy and performance for one or more Booking.com verticals, aligning with product, engineering and UX teams. This strategy-led role shapes a roadmap and business cases, navigating AI-driven search changes and delivering measurable outcomes.

You will partner with Product, Engineering, Editorial and Localisation to execute roadmaps, translating insights into actionable plans and communicating impact to stakeholders.

Qualifications

• 5+ years of SEO experience with strong technical foundation.
• Experience on large-scale websites or recognisable brands.
• Ability to source and analyse data and communicate complex findings clearly.
• Experience working with Product Managers, Engineers and other technical partners to turn opportunities into delivery.

Responsibilities

• Own and evolve the SEO strategy, roadmap and performance narrative for one or more Booking.com verticals.
• Use data, research and experimentation to identify high-impact opportunities and recommend clear actions.
• Build business cases and prioritise SEO, content, technical and product initiatives by impact, effort and risk.
• Influence Product, Engineering, UX, SEO Operations, Editorial and Localisation partners to deliver outcomes through their roadmaps.
• Act as the primary SEO contact for the owned vertical and communicate performance and priorities to stakeholders.
• Translate complex analysis into practical recommendations, product requests and measurable plans.

Skills

Stakeholder management

Analytical and commercial skills

SEO strategy

Technical SEO

Data analysis / visualization

Education

Bachelor’s degree or equivalent professional experience

Tools

Hadoop

MySQL

Job description

• As a Senior SEO Strategist, you will own the SEO growth strategy and business performance for one or more Booking.com verticals, such as accommodation, flights, cars or attractions.


• You will combine deep technical SEO expertise with independent research, analysis and commercial thinking to identify opportunities, build business cases and shape a roadmap that other teams can deliver. This is a strategy-led individual contributor role: you will be the business’s primary SEO partner for your vertical, working closely with Product, Engineering, UX, SEO Operations, Editorial, Localisation and other stakeholders. You will also help the team navigate the changing search landscape, including AI-driven and answer-engine experiences


• This is a strategy-led individual contributor role: you will be the business’s primary SEO partner for your vertical, working closely with Product, Engineering, UX, SEO Operations, Editorial, Localisation and other stakeholders.


• You will also help the team navigate the changing search landscape, including AI-driven and answer-engine experiences


• Own and evolve the SEO strategy, roadmap and performance narrative for one or more Booking.com verticals


• Use data, research and experimentation to identify high-impact opportunities and recommend clear actions


• Build business cases and prioritise SEO, content, technical and product initiatives by impact, effort and risk


• Influence Product, Engineering, UX, SEO Operations, Editorial and Localisation partners to deliver outcomes through their roadmaps


• Act as the primary SEO contact for the owned vertical and communicate performance and priorities to stakeholders


• Translate complex analysis into practical recommendations, product requests and measurable plans


• Track search-industry and AI-driven search developments and adapt strategy to new growth opportunities


• The role is a one-year fixed-term contract (with the option to extend or made permanent afterwards), performed from our Amsterdam office on a 40% Hybrid model, with Amsterdam as the team location

Benefits

• Health insurance


• Free access to Headspace for you and your loved ones


• Global Employee Assistance Program


• Meditation and Breastfeeding rooms at the office


• Booking Cares - 2 days per year to volunteer and learn


• Life insurance


• Disability insurance


• Pension plan


• Annual paid time off


• Parental leave - 22 weeks


• Grandparent leave - 10 days


• Care leave - 10 days


• Bereavement leave - up to 4 weeks


• Anniversary leave


• Working from Home Furniture and Ergonomic Support


• Working from Abroad - up to 20 days per year


• Discounts & Wallet credits to spend on our products


• Upgrade to Booking.com Genius Level 3


• Friends & Family Booking.com discount vouchers


• Free access to online learning platforms


• Development and mentorship programs to support career growth


• Access to trainings and workshops


• Team development opportunities


• Local discount programs


• Game rooms in offices


• On-site meals, coffee and snacks including vegan options

Strong stakeholder management, influencing and presentation skills across multicultural, cross-functional teamsStrong analytical and commercial skills, with the ability to connect SEO initiatives to business value and build persuasive business casesExperience working client-side or in-house on a large-scale website, recognisable brand or complex digital ecosystemAbility to independently source and analyse data, identify opportunities and communicate complex findings clearlyExperience working with Product Managers, Engineers and other technical partners to turn opportunities into deliveryBachelor’s degree or equivalent relevant professional experience; experience with data visualisation tools is expected. Knowledge of Hadoop/MySQL, international search engines or AI-driven search is a plus5+ years of SEO experience, including a strong technical SEO foundation and demonstrable strategic ownership