Senior SEO Manager

Legend Corp; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Senior SEO Manager to lead a talented team in driving significant organic growth in competitive markets. This role offers the opportunity to shape the future of iGaming affiliation and transform assets into leading brands by 2025. As a strategic advisor to the leadership team, you will guide key decisions with SEO insights and execute impactful initiatives. Join a dynamic environment where your expertise will inspire and elevate the performance of the team. If you are passionate about SEO and ready to make a difference, this is the perfect role for you.

Benefits

Annual Discretionary Bonus

Paid Annual Leave

Flexible Work-Life Balance

Long-term Incentive Plan

Global Team Events

Qualifications

• Proven experience in growing affiliate sites, ideally in competitive niches.
• Strong strategic thinker with a deep understanding of SEO in publishing.

Responsibilities

• Lead and manage a team of SEO specialists across key markets.
• Establish SEO best practices and long-term strategies in collaboration with teams.

Skills

SEO Strategy Development

Team Leadership

Performance Management

Technical SEO

Affiliate Marketing

Education

Bachelor's Degree in Marketing or Related Field

Tools

SEO Tools (e.g., Google Analytics, SEMrush)

Job description

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Senior SEO Manager, reporting directly to our Head of SEO.

Are you ready to lead, inspire, and make your mark on the future of iGaming affiliation? This is your chance to take on a pivotal role in driving the growth of our non-NA assets and transforming them into full star brands by the end of 2025. As Senior SEO Manager, you’ll be accountable for leading a team of specialists, establishing Ways of Working and Best Practices, and setting and executing the SEO strategy to deliver significant organic growth.

You’ll also serve as a strategic advisor to the leadership team, providing SEO insights that guide key decisions in critical markets such as the DACH region, the UK, and other key English-speaking markets. At the same time, you’ll direct your team in executing impactful SEO initiatives that elevate the performance of our sites and achieve ambitious growth targets.

If you’re results-driven, passionate about SEO, and eager to lead a team in a fast-paced and innovative environment, we’d love to hear from you—even if you don’t meet every qualification listed.

Your Impact:

• Lead and manage a team of 4-5 SEO specialists, focusing on key markets including DACH, LATAM, the UK, and other English-speaking regions.
• Train and mentor your team in both technical SEO skills and career progression, fostering a culture of growth and development.
• Support your team in executing and reporting on SEO strategies that drive significant, sustainable traffic growth.
• Collaborate with the Head of SEO to establish SEO best practices and create a long-term portfolio-wide strategy in partnership with Content and Product teams.
• Provide hands-on guidance on complex SEO projects like site migrations, redesigns, redirects, and acquisitions.
• Drive continuous improvement and innovation within your team to ensure SEO performance aligns with business goals and market needs.

What You'll Bring:

• Proven experience successfully growing affiliate sites, ideally in Gaming or a similarly competitive niche like finance, health, or sports.
• Proven experience leading and developing a high-performing SEO team, with the ability to upskill team members in both technical and soft skills.
• Strong strategic thinker, capable of creating long-term SEO strategies that drive sustainable organic growth.
• Deep understanding of SEO’s role in a publishing environment, with experience setting efficient ways of working and collaborating with content teams.
• Excellent performance management skills, ensuring your team is empowered to achieve goals while fostering a culture of continuous improvement.
• A positive, transformational leadership style that inspires excitement about SEO, the products, and team success.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior SEO Specialist and SEO Specialist (Hiring Manager) (1 hour video via Zoom)
• 3rd: Interview with our Senior People Partner (1 hour video via Zoom)
• 4th: Take home task - you will be given 5 days to complete the task and present it back to the team, Head of Business Unit and Senior Gaming Specialist (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long-term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at [e-mail], and we'll do all we can to support you.