Senior SEO/AEO/GEO Lead — Remote

Horizontal Inc.; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

22 days holiday

Floating holidays

Volunteering days

Pension scheme

Remote working

Job summary

Horizontal Digital is seeking a Search & Discoverability Lead to shape visibility across search engines, answer engines and AI-driven platforms for brands across healthcare, financial services, property, travel and beyond. You’ll own the full technical SEO lifecycle, from audit to prioritised roadmaps, working with Content, UX, Data and Technology teams with a strong Sitecore focus.

In this senior role, you’ll define and scale a modern practice, lead audits, mentor teammates, and present

Qualifications

• 7+ years in SEO with a strong technical focus.
• Expertise in migrations, redirects, indexation and site architecture.
• Proficient with SEO tools including Ahrefs, SEMrush, Screaming Frog, GA4 and Search Console.
• Experience with Sitecore XP/XM Cloud and Sitecore AI.
• Knowledge of JavaScript SEO and rendering challenges.

Responsibilities

• Lead comprehensive technical SEO audits across crawlability, indexation, rendering and site architecture.
• Define strategies aligned to SEO, AEO and GEO and translate findings into roadmaps.
• Own SEO strategy across migrations and replatforming projects with redirects.
• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM tools.
• Collaborate with Content Strategists on keyword research and SERP analysis.
• Advise on SEO best practices within Sitecore XP, XM Cloud and Sitecore AI.
• Present audit findings to clients and support pre-sales; act as thought leader on SEO evolution.

Skills

SEO strategy

Technical SEO

Cross-functional collaboration

AI/LLM visibility

Stakeholder communication

Sitecore XP/XM Cloud

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Search Console

Scrunch

Peec

Profound

Job description

Horizontal Digital is seeking a Search & Discoverability Lead to shape visibility across search engines, answer engines and AI-driven platforms for brands across healthcare, financial services, property, travel and beyond. You’ll own the full technical SEO lifecycle, from audit to prioritised roadmaps, working with Content, UX, Data and Technology teams with a strong Sitecore focus.

In this senior role, you’ll define and scale a modern practice, lead audits, mentor teammates, and present