Senior SEO & Discoverability Lead (AEO/GEO) – Remote

Horizontal Inc.; United Kingdom; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

22 days holiday

2 floating holiday days

Defined contribution pension scheme

Flexibility + remote working

Job summary

Horizontal Digital is seeking a Search & Discoverability Lead to shape visibility across search engines, answer engines and AI platforms for brands across Healthcare, Financial Services, and Travel. You’ll own the full technical SEO lifecycle from audit to roadmaps, working with Content, UX, Data and Technology teams, with strong Sitecore focus.

This senior role combines strategy and hands-on execution, mentoring teammates, and developing scalable SEO services for UK and EMEA clients.

Qualifications

• 7+ years' experience in SEO with a strong technical focus, ideally within an agency or consultancy environment.
• Deep expertise in technical SEO including migrations, redirect mapping, indexation and site architecture.
• Hands-on experience with Ahrefs, SEMrush, Screaming Frog, GA4 and Search Console.
• Understanding of structured data, semantic search and AI-driven discoverability (AEO/GEO).
• Hands-on experience delivering SEO within Sitecore environments (XP, XM Cloud or Sitecore AI).
• Strong collaboration and communication skills across technical and non-technical teams.

Responsibilities

• Lead comprehensive technical SEO audits across crawlability, indexation, rendering and site architecture.
• Define and deliver strategies aligned to SEO, AEO and GEO best practice, translating findings into prioritised roadmaps.
• Own SEO strategy across site migrations and replatforming projects, defining redirect mapping and validation processes to protect equity and minimise risk.
• Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog and AI/LLM visibility tools, driving continuous optimisation cycles.
• Partner with Content Strategists on keyword research, intent mapping and SERP analysis to align content with search intent.
• Advise on SEO best practice within Sitecore XP, XM Cloud and Sitecore AI, working with developers on rendering, crawlability and structured data.
• Present audit findings and recommendations to clients, support pre-sales, and act as a thought leader on the evolution of SEO, AEO and GEO

Skills

Strategic thinking

Collaboration

Communication

Curiosity

Commercial mindset

Mentorship

Ambiguity tolerance

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Google Search Console

Sitecore XP

Sitecore XM Cloud

Sitecore AI

Scrunch

Peec

Profound

Job description

Horizontal Digital is seeking a Search & Discoverability Lead to shape visibility across search engines, answer engines and AI platforms for brands across Healthcare, Financial Services, and Travel. You’ll own the full technical SEO lifecycle from audit to roadmaps, working with Content, UX, Data and Technology teams, with strong Sitecore focus.

This senior role combines strategy and hands-on execution, mentoring teammates, and developing scalable SEO services for UK and EMEA clients.