Senior Segment Marketing Manager

Hyperoptic; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Global Remote work up to 2 weeks per y

25 days' holiday

Private medical Insurance

Life assurance 4x base salary

Pension scheme match 4%

Broadband for Hyperoptic area

Employee discounts

Job summary

Hyperoptic is seeking a Senior Segment Marketing Manager for the New Build growth segment in a hybrid role based in London. You will lead insight-led marketing strategies to drive subscriber growth and leverage a Day One Connectivity proposition with pre-installed routers.

You will collaborate with Brand, CRM, Digital, Sales, Property and Commercial teams to deliver compelling customer experiences throughout the home‑buying journey and maximise commercial growth.

Qualifications

• Significant experience in customer acquisition within a subscription-based business.
• Proven track record delivering successful marketing campaigns.
• Strong experience developing customer segmentation strategies and executing targeted initiatives.
• Excellent analytical skills to translate data into actionable recommendations.
• Outstanding stakeholder management and influencing abilities across cross-functional teams.
• Ability to balance strategic thinking with hands-on delivery in a fast-growing environment.
• Desirable degree in Marketing, Business, or related discipline.

Responsibilities

• Become the marketing expert for the New Build customer and journey.
• Develop insight-led go-to-market strategies and campaigns for Day One Connectivity.
• Create compelling customer experiences across touchpoints from sales suites to move-in communications.
• Build relationships with property developers and internal stakeholders to uncover opportunities.
• Lead cross-functional teams to deliver integrated campaigns that drive growth.
• Own end-to-end planning, execution and optimisation of cross-channel campaigns.
• Develop quarterly marketing plans with high-impact offline and integrated campaigns.
• Forecast acquisition, renewals, churn and subscriber performance for decision-making.
• Define go-to-market strategies to maximise acquisition, penetration and lifetime value.
• Partner with cross-functional teams to ensure seamless campaign delivery and ROI.
• Lead virtual teams with clear direction and stakeholder alignment.
• Champion testing, experimentation and continuous optimisation using performance data.

Skills

Customer acquisition

Segmentation strategies

Analytical skills

Stakeholder management

Cross-functional leadership

Strategic thinking

Education

Marketing or Business degree

Job description

Office location with Hybrid working: Hammersmith, London

About the role and the Team:

The Senior Segment Marketing Manager (New Build) leads the marketing strategy for one of Hyperoptic's most successful and strategically important growth segments. You'll be responsible for developing insight‑led marketing strategies that drive subscriber growth, maximise penetration and bring to life one of Hyperoptic's most compelling propositions – fibre broadband ready from day one, with a pre‑installed router enabling customers to get online as soon as they move into their new home.

Working across Brand, CRM, Digital, Sales, Property and Commercial teams, you'll create compelling customer experiences throughout the home‑buying journey, whilst collaborating with property developers to identify new growth opportunities and maximise Hyperoptic's presence within sales and marketing suites.

As the marketing lead for the New Build segment, you'll champion the voice of the customer across the business, ensuring customer insight and marketing priorities are represented in cross‑functional discussions and senior forums. You'll build strong relationships across teams, influence decision‑making and help shape initiatives that deliver exceptional customer experiences and commercial growth.

This is a varied role for a marketer who loves combining creativity with commercial thinking. We're looking for someone who enjoys getting stuck in, thrives in a fast‑paced environment and is equally comfortable developing strategy, writing campaign briefs and rolling up their sleeves to deliver outstanding marketing.

What will you be doing?

• Become the marketing expert for the New Build customer, understanding their needs and the home‑buying journey.
• Develop insight‑led go‑to‑market strategies and campaigns that bring Hyperoptic's unique Day One Connectivity proposition to life.
• Create compelling customer experiences across every touchpoint, from sales and marketing suites through to move‑in communications.
• Build strong relationships with property developers and internal stakeholders to identify new marketing and growth opportunities.
• Inspire and lead cross‑functional teams to deliver integrated marketing campaigns that drive subscriber growth.
• Own the end‑to‑end planning, execution, and optimisation of cross‑channel marketing campaigns.
• Develop and deliver quarterly marketing plans with a strong focus on high‑impact offline and integrated campaigns.
• Forecast acquisition, renewals, churn, and subscriber performance to support commercial decision‑making.
• Define the most effective go‑to‑market strategies to maximise customer acquisition, penetration, and lifetime value.
• Partner with cross‑functional teams to ensure campaigns are delivered seamlessly and achieve maximum ROI.
• Lead virtual teams, providing clear direction and influencing stakeholders to deliver against shared objectives.
• Champion a culture of testing, experimentation, and continuous optimisation, using data and performance insights to improve campaign effectiveness.

What we are looking for?

• Significant experience in a customer acquisition role within a subscription‑based business.
• A proven track record of delivering successful marketing campaigns.
• Strong experience developing customer segmentation strategies and executing targeted marketing initiatives.
• Excellent analytical skills with the ability to translate complex data into clear insights and actionable recommendations.
• Outstanding stakeholder management and influencing skills, with experience leading cross‑functional or virtual teams.
• The ability to balance strategic thinking with hands‑on delivery in a fast‑paced, high‑growth environment.
• Exceptional organisational skills, managing multiple priorities while maintaining attention to detail.
• A resilient, results‑oriented mindset with a passion for continuous improvement and commercial success.
• A degree in Marketing, Business, or a related discipline is desirable.

Some of our key Benefits

• Global Remote working for up to 2 week per year for those who are able to work remotely
• 25 days' paid holiday increasing each year, to a max of 35
• Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
• Private medical Insurance provided by AXA health
• Life assurance giving you cover of 4 times your base salary
• Partnership with the Kings Trust
• Our pension scheme matches your contributions up to 4%
• Retail offers — discounts from hundreds of recognisable brands
• Free Hyperoptic broadband if you live in a Hyperoptic area
• Enhanced pay for new parents

We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.

What happens next?

• You apply
• We carefully review your application
• We'll get back to you — even if it's a no (for now)

For more information on the Hiring Manager or team for this role, please reach out to Emma Mantle who can support with additional questions.