Senior Segment Marketing Manager

The Opportunity Hub UK; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Global remote work up to 2 weeks per y

25 days' holiday increasing to 35

Birthday leave and other extra days

Private medical insurance

Life assurance 4x base salary

Pension scheme up to 4% matched

Retail offers

Free Hyperoptic broadband in area

Enhanced pay for new parents

Job summary

Hyperoptic is seeking a Senior Segment Marketing Manager (New Build) to lead the marketing strategy for a key growth segment in London. You will develop insight-led campaigns to drive subscriber growth and maximise penetration, bringing Day One Connectivity to life with pre-installed routers.

Working across Brand, CRM, Digital, Sales, Property and Commercial teams, you will shape customer experiences along the home-buying journey, collaborating with developers to identify new opportunities and

Qualifications

• Significant experience in a customer acquisition role within a subscription-based business.
• Proven track record delivering successful marketing campaigns.
• Strong experience developing segmentation strategies and targeted initiatives.
• Excellent analytical skills translating data into insights and recommendations.
• Outstanding stakeholder management with cross-functional or virtual teams.
• Ability to balance strategic thinking with hands-on delivery in a fast-paced environment.
• Excellent organisational skills managing multiple priorities with attention to detail.
• Resilient, results-oriented mindset focused on commercial success.
• A degree in Marketing, Business, or related discipline is desirable.

Responsibilities

• Become the marketing expert for the NewBuild customer and journey.
• Develop insight-led go-to-market strategies and campaigns.
• Create compelling customer experiences across touchpoints.
• Build relationships with developers and stakeholders for growth.
• Lead cross-functional teams to deliver integrated campaigns.
• Own end-to-end planning, execution and optimisation of campaigns.
• Develop quarterly plans with high-impact offline and integrated campaigns.
• Forecast acquisition, renewals, churn and subscriber performance.
• Define go-to-market strategies to maximise acquisition and lifetime value.
• Partner with teams to ensure campaigns are delivered with maximum ROI.
• Lead virtual teams with clear direction and stakeholder influence.
• Champion testing, experimentation and continuous optimisation.

Skills

Customer acquisition

Marketing campaigns

Customer segmentation

Analytical skills

Stakeholder management

Strategic thinking

Organisational skills

Results oriented

Education

Degree in Marketing or Business

Job description

Job title:Senior SegmentMarketingManager

Office location with Hybrid working:Hammersmith, London

Salary:Negotiable, depending on experience

About the role and the Team

The Senior SegmentMarketingManager (New Build)leadsthemarketingstrategy for one ofHyperoptic's most successful and strategically important growthsegments.You'll beresponsiblefordevelopinginsight-ledmarketingstrategiesthatdrive subscribergrowth, maximisepenetrationand bring to life one ofHyperoptic's most compellingpropositions- fibrebroadbandreadyfromday one, with a pre-installed router enabling customers to get online as soon as they move into their newhome.

Working across Brand, CRM, Digital, Sales, Property and Commercial teams, you'll create compelling customer experiences throughout the home-buying journey, whilst collaborating with property developers to identify new growth opportunities and maximise Hyperoptic's presence within sales and marketing suites.

As the marketing lead for the NewBuild segment, you'll champion the voice of the customer across the business, ensuring customer insight and marketing priorities are represented in cross-functional discussions and senior forums. You'll build strong relationships across teams, influencedecision-making and help shape initiatives that deliver exceptional customer experiences and commercial growth.

This is a varied role for a marketer who loves combining creativity with commercial thinking. We're looking for someone who enjoys getting stuck in, thrives in a fast-paced environment and is equally comfortable developing strategy, writing campaign briefs and rolling up their sleeves to deliver outstanding marketing.

What will you be doing?

• Become the marketing expert for the NewBuild customer, understanding their needs and the home-buying journey.
• Develop insight-led go-to-market strategies and campaigns that bring Hyperoptic's unique Day One Connectivity proposition to life.
• Create compelling customer experiences across every touchpoint, from sales and marketing suites through to move-in communications.
• Build strong relationships with property developers and internal stakeholders to identify new marketing and growth opportunities.
• Inspire and lead cross-functional teams to deliver integrated marketing campaigns that drive subscriber growth.
• Own the end-to-end planning, execution, and optimisation of cross-channel marketing campaigns.
• Develop and deliver quarterly marketing plans with a strong focus on high-impact offline and integrated campaigns.
• Forecast acquisition, renewals, churn, and subscriber performance to support commercial decision-making.
• Define the most effective go-to-market strategies to maximise customer acquisition, penetration, and lifetime value.
• Partner with cross-functional teams to ensure campaigns are delivered seamlessly and achieve maximum ROI.
• Lead virtual teams, providing clear direction and influencing stakeholders to deliver against shared objectives.
• Champion a culture of testing, experimentation, and continuous optimisation, using data and performance insights to improve campaign effectiveness.

What we are looking for?

• Significant experience in a customer acquisition role within a subscription-based business.
• A proven track record of delivering successful marketing campaigns.
• Strong experienced developing customer segmentation strategies and executing targeted marketing initiatives.
• Excellent analytical skills with the ability to translate complex data into clear insights and actionable recommendations.
• Outstanding stakeholder management and influencing skills, with experience leading cross-functional or virtual teams.
• The ability to balance strategic thinking with hands-ondelivery in a fast-paced, high-growth environment.
• Exceptional organisational skills, managing multiple priorities while maintaining attention to detail.
• A resilient, results-oriented mindset with a passion for continuous improvement and commercial success.
• A degree in Marketing, Business, or a related discipline is desirable.

Why work for us?

We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!

Awarded BroadbandProvider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification(2022-23) and UK's Best Workplaces for Wellbeing (2022)

Some of our key Benefits

• Global Remote working for up to 2 week per year for those who are able to work remotely
• 25 days' paid holiday increasing each year, to a max of 35
• Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
• Private medical Insurance provided by AXA health
• Life assurance giving you cover of 4 times your base salary
• Partnership with the KingsTrust
• Our pension scheme matches your contributions up to 4%
• Retail offers — discounts from hundreds of recognisable brands
• Free Hyperoptic broadband if you live in a Hyperoptic area
• Enhanced pay for new parents

We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.