Senior Sales Manager

JR United Kingdom; Bedford; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading luxury lifestyle brand seeks a Senior Sales Manager to drive growth across European markets excluding DACH and France. This pivotal role involves leading a sales team, managing key partnerships, and executing strategic market initiatives. Ideal candidates will have extensive experience in premium goods, a passion for brand storytelling, and the ability to influence at senior levels, with regular travel expected.

Qualifications

• Minimum 5 years' experience in sales or business development across European markets.
• Proven leadership experience managing sales teams remotely and in-office.
• Fluent in English; knowledge of additional European languages is desirable.

Responsibilities

• Lead the regional sales strategy across Europe, focusing on the Nordics, Italy, Iberia, and Benelux.
• Manage and develop a strong network of distributors and retail partners.
• Oversee brand presence through activations and collaborate with various teams.

Skills

Leadership

Negotiation

Market Strategy

Brand Storytelling

Commercial Acumen

Job description

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Senior Sales Manager - Europe (Excl. DACH & France) | Luxury Lifestyle Brand | West London | Hybrid

The Opportunity:

An exceptional opportunity has arisen to join one of the most distinctive and design-led brands in the luxury lifestyle space. Known for its imaginative products, premium positioning, and devoted global following, the brand is entering an exciting phase of international growth-and Europe is a top strategic priority.

We're looking for a Senior Sales Manager to lead commercial development across all European markets excluding DACH and France, with a primary focus on the Nordics, Italy, Iberia, and Benelux, alongside broader high-potential EU territories. Reporting into the Head of EU Sales, you'll play a pivotal role in driving regional performance, shaping strategy, building the brand's premium presence, and leading a growing team both within the territory and at the London HQ. This role is London based but there will be frequent travel to the Europe required.

This is an ideal role for a commercially astute, relationship-driven leader with experience in luxury or premium consumer goods and a passion for brand storytelling and market execution.

The Role:

• Lead the regional sales strategy across Europe (excluding DACH & France), prioritising the Nordics, Italy, Iberia, Benelux, and wider EU markets.
• Manage and develop a strong network of distributors, agents, and key retail partners, ensuring alignment with brand standards and growth objectives.
• Lead and inspire a growing sales team both across the territory and at the London office, fostering collaboration, accountability, and performance excellence.
• Identify and unlock growth opportunities with established and emerging retailers in premium and luxury channels.
• Oversee brand presence through standout physical activations-shop-in-shops, pop-ups, and showroom initiatives.
• Collaborate with Marketing, Product, and Creative teams to deliver locally relevant, brand-consistent go-to-market plans.
• Represent the business at trade shows, regional events, and partner meetings across Europe.
• Present strategic plans and performance insights to the Head of EU Sales, Chief Commercial Officer, and senior leadership.
• Contribute to broader EU sales leadership conversations, sharing insights and best practices across teams and markets.

The Person:

• Minimum 5 years' experience in sales, business development, or international account management across European markets.
• Proven leadership experience managing and growing sales teams both remotely and in-office.
• Strong track record in managing distributors, agents, and retail partnerships across multiple countries.
• Experience in luxury or premium consumer goods-such as gifting, lifestyle, interiors, fashion, or accessories.
• Deep understanding of retail dynamics in the Nordics, Italy, Iberia, Benelux, and wider European regions.
• Commercially strategic and operationally strong, with the confidence to influence at senior levels.
• Fluent in English; additional European languages (Nordic, Italian, Spanish, Dutch, etc.) highly desirable.
• Collaborative, curious, highly organised, and passionate about bringing premium brands to life in market.
• Able to travel regularly across Europe and thrive in a hybrid role based out of the West London HQ.

This is a rare opportunity to step into a senior commercial role at a brand with a truly global future. If you're looking for visibility, ownership, and the chance to help shape the next chapter of European growth-we'd love to hear from you.