Senior Sales Leader - New Store Launch and Team Coach

ADIDAS; Birmingham; On-site; GBP 22,000 - 27,000; Full time

Benefits offered by this job

Competitive salary and bonus

Generous employee discount

Free uniform allocation

Industry-leading training

Career opportunities across retail

Diverse and inclusive environment

Brand-new store opening

adidas brand experiences

Job summary

adidas Resorts World Birmingham is recruiting a Senior Sales Consultant for a brand-new store opening. You will lead by example on the shop floor, deliver world-class service, coach teammates, and help drive store performance while bringing the adidas brand to life.

This role suits someone passionate about sport and fashion, with retail experience, strong communication, and a collaborative mindset. You’ll thrive in a fast-paced environment and contribute to a welcoming, high-energy store culture.

Qualifications

• Experience in retail, ideally within sports, fashion, lifestyle, or a customer-focused environment.
• Exceptional customer service and shopper engagement.
• Confident communicator who builds relationships with customers and teammates.
• Natural role model who inspires positive behaviours and supports team success.
• Understanding of sales targets, KPIs, and store performance.

Responsibilities

• Deliver world-class customer service and create memorable experiences for every consumer.
• Lead by example on the shop floor, demonstrating selling and service excellence.
• Drive sales performance by identifying opportunities and supporting the team to hit store targets.
• Act as a brand ambassador, bringing adidas values and culture to life in every interaction.
• Coach, support, and motivate team members to deliver their best performance.
• Share product knowledge and best practices to help colleagues and strengthen team capability.
• Support with deliveries, replenishment, merchandising, and maintaining store standards.
• Create a safe, inclusive, and welcoming environment where everyone feels valued and respected.

Skills

Retail experience

Customer service excellence

Communication skills

People engagement

Leadership by example

Job description

adidas Resorts World Birmingham is recruiting a Senior Sales Consultant for a brand-new store opening. You will lead by example on the shop floor, deliver world-class service, coach teammates, and help drive store performance while bringing the adidas brand to life.

This role suits someone passionate about sport and fashion, with retail experience, strong communication, and a collaborative mindset. You’ll thrive in a fast-paced environment and contribute to a welcoming, high-energy store culture.