Senior Sales Executive - ICC

Legends Global (Europe); Greater London; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Discounted tickets

25 days annual leave

Life Assurance policy

5% Pension

Healthshield

Employee Assistance Programme (EAP)

Eye care vouchers

Cycle to Work scheme

Employee Referral Scheme

Job summary

Legends Global in London is seeking an experienced Senior Event Sales professional to secure bookings for Olympia’s launch phase. You will build key relationships in corporate and consumer markets, negotiate and close deals, and drive revenue growth across the ICC and its estates.

You will lead strategic sales initiatives, work with stakeholders, and contribute to a dynamic, high-performance team within a leading live events brand.

Qualifications

• Proven experience of high level and value event sales.
• Proven experience delivering and exceeding revenue targets.
• Proven delivery of successful sales strategies.
• Excellent written and verbal communication with stakeholders.
• Strategic thinker who can align plans with business objectives.
• Ability to work autonomously and in a team.

Responsibilities

• Maximise event sales opportunities and ensure sell-out for all agreed event spaces within Olympia’s estate.
• Collaborate with the Head of Sales – International Convention Centre to execute growth strategies.
• Support the effective planning and execution of the ICC launch phase.
• Cultivate relationships within corporate and consumer marketplaces UK and internationally.
• Represent Legends Global at trade shows and key industry events.
• Create sales collateral, including brochures, presentations, case studies, and pitch decks.
• Respond to all event enquiries for the ICC in a timely and professional manner.
• Negotiate and close business; achieve KPI targets.
• Coordinate with Olympia Estates Services to align efforts with destination opportunities.

Skills

Event sales

Revenue targets

Sales strategy

Stakeholder management

Public speaking

Communication

Autonomy

Team player

Strategic thinking

Negotiation

Tools

MS Office

Job description

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.

We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.

Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Venue

Olympia is one of the UK’s leading event destinations, hosting exhibitions, conferences, live entertainment, sporting events, and corporate functions. Technology is at the heart of every event, with reliable connectivity and resilient infrastructure critical to delivering exceptional experiences for organisers, exhibitors, visitors, and employees.

About The Role

Reporting directly to the Head of Sales – International Convention Centre, you will be responsible for securing event sales that align with Olympia’s launch plan and strategic goals. You will possess a deep understanding of market trends and competitive landscapes to cultivate key relationships and drive revenue growth.

What We Can Offer

Hosting events is what we do best, and we want our People to experience that too - enjoy access to discounted tickets to unleash your superfan for all your favourites.

We will reward hard work with lots of time to relax and rest with 25 days annual leave. We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; Legends Global will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join Legends Global you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet.

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team.

Key Responsibilities

• Maximise event sales opportunities and ensure sell out for all agreed event spaces within the International Convention Centre and supporting event estate in line with business growth expectations.
• Work with the Head of Sales – International Convention Centre to execute strategies to support business objectives and maximise awareness for all guest experiences.
• Support the effective planning and execution of the new ICC’s launch phase.
• Cultivate and develop key relationships within a corporate and consumer marketplace in the UK and internationally.
• Represent the company with professionalism and expertise at trade shows and key industry events.
• Develop robust relationships within the event agency, corporate and association event sectors.
• Build and maintain strong relationships with lapsed and new clients to ensure repeat business.
• Create sales collateral, including brochures, presentations, case studies, and pitch decks.
• Respond to all event enquiries for the ICC in a timely and professional manner.
• Expertly negotiate and close business.
• Achieve KPI`s and targets to meet the growth expectations of the business.
• Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.

We Are Looking For Someone With

• Demonstrated experience of high level and value event experience and sales.
• Proven experience of delivering and exceeding revenue targets.
• Proven delivery of successful sales strategies.
• Proven experience of event industry trends and market place.Proven experience in managing complex internal and external stakeholder relationships.
• Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
• Strategic thinker with the ability to develop and execute plans that align with business objectives.
• Ability to work under pressure and navigate fast-paced environments.
• The ability to work autonomously.
• A committed team player.
• A high level of integrity and an ability to be discrete and tactful with due respect for confidentiality.
• Highly organised and efficient with excellent attention to detail.
• Ability to analyse situations quickly and respond to those seeking advice/guidance.
• A confident public speaker with the ability to present information to a wide range of audiences.
• A self-starter with a positive, enthusiastic attitude.
• Highly proficient in MS Office software.

Recruitment Process Outlined

• 1st Stage- Virtual Teams Interview
• 2nd Stage- In person Interview

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.