Senior Premium Sales Executive

Legends Global (Europe); Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 Days Annual Leave – Work hard, rest

Life Assurance

5% Pension Contribution

Healthshield Cover

Employee Assistance Programme

Eye Care Support

Cycle to Work Scheme

Employee Referral Scheme

Job summary

Legends Global is recruiting a Senior Premium Sales Executive to drive memberships for The Addison and grow hospitality sales across live events. You will build a premium client base, generate new business, and deliver strong revenue results under the Head of Sales.

Based at Olympia in London, you will target music, comedy, sport and entertainment sectors, delivering exceptional sales outcomes and premium guest experiences.

Qualifications

• Proven success in hospitality, premium sales, or membership sales.
• Track record of exceeding revenue targets and winning new business.
• Excellent communication and influencing ability; strong client relationships.

Responsibilities

• Drive premium membership and hospitality sales to meet targets and maximise revenue.
• Identify and convert new business opportunities through targeted outreach and lead generation.
• Build and maintain relationships across HNWI, corporate, and consumer markets to secure repeat business.
• Manage full sales lifecycle from prospecting to closing.
• Collaborate with teams to showcase premium hospitality offerings at events and industry engagements.

Skills

Premium hospitality sales

Business development

Relationship building

Negotiation

Communication skills

CRM software

Tools

CRM software (Salesforce)

Job description

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality. We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide. Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Venue

Olympia is coming to the end of a major £1.3bn redevelopment project. The vision being to transform from a traditional exhibition venue into a global destination for culture, hospitality, events and entertainment. The project combined restoration to the heritage halls a with the addition of a new 3,800-capacity music venue, a theatre, two hotels, a number of different bars and restaurants, world-class office space and 2 acres of public realm.

The Role

Olympia is looking for a high-performing Senior Premium Sales Executive to drive memberships for The Addison, our new premium lounge, and grow hospitality sales across an exciting programme of live events. Working across music, comedy, sport and entertainment, you'll build a premium client base, generate new business, and deliver exceptional sales results. Reporting to the Head of Sales, you'll play a key role in bringing Olympia's premium offering to market and achieving ambitious revenue targets.

We're looking for a proactive, commercially minded sales professional with experience in premium hospitality, memberships, luxury services, or high-end sales environments.

The Responsibilities

• Drive premium membership and hospitality sales, delivering against agreed targets and maximising revenue opportunities.
• Identify and convert new business opportunities through market targeting, networking, referrals, cold outreach, and lead generation activities.
• Build and maintain strong client relationships across HNWI, corporate, and consumer markets to secure repeat and long-term business.
• Manage the full sales lifecycle, from prospecting and presenting membership benefits through to negotiation and closing.
• Collaborate across teams to deliver exceptional guest experiences, support wider business objectives, and enhance the visibility of premium hospitality offerings through events and industry engagement.

What We're Looking For

• Proven success in hospitality, premium sales, or membership sales, ideally within the sports, entertainment, or live events sector.
• Strong commercial and business development skills, with a track record of exceeding revenue targets and winning new business.
• Excellent communication and influencing ability, capable of delivering compelling sales messages and building lasting client relationships.
• Strategic, organised, and detail-oriented, with the ability to develop plans, manage priorities, and thrive in fast-paced environments.
• Self-motivated team player, with a positive attitude, strong work ethic, and proficiency in Microsoft Office applications.

What can we offer?

• 25 Days Annual Leave – Work hard, rest well.
• Life Assurance – Peace of mind knowing your loved ones are protected.
• 5% Pension Contribution – Helping you prepare for a bright future.
• Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
• Employee Assistance Programme – AXA Health support whenever you need it.
• Eye Care Support – Vouchers and contributions towards glasses.
• Cycle to Work Scheme – A greener, healthier commute.
• Employee Referral Scheme – Recommend great people and get rewarded.

Recruitment Process Outlined

• 1st Stage - Introductory Call with Talent Team.
• 2nd Stage - Interview with Olympia Events, Head of Sales.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.