Sales Manager - Exhibitions

Legends Global (Europe); Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discounted tickets

25 days annual leave

Life Assurance policy.

5% Pension

Healthshield support (wellbeing)

Employee Assistance Programme (EAP)

Eye care vouchers

Cycle to Work scheme

Employee Referral Scheme

Job summary

Legends Global is seeking a Sales Manager – Exhibitions to support Olympia's diverse events portfolio. You will negotiate contracts, manage client relationships, and contribute to growth and profitability of exhibitions and events.

You will be a key contact for clients and stakeholders, ensuring events meet high standards and align with objectives. The role requires collaboration with sales and events teams, a client-centric approach, and experience in event sales within a fast-paced

Qualifications

• Proven ability to build and maintain client relationships.
• Experience in negotiating and closing business contracts.
• Understanding of sales strategy and business development.

Responsibilities

• Collaborate with the Sales team to support delivery of a high-profile events programme.
• Negotiate, secure, and close business contracts with clients.
• Build and maintain long-term relationships with key stakeholders and clients.
• Liaise with Events to ensure smooth handover of client requirements.
• Review and implement the sales strategy with the team.
• Identify new business opportunities to drive growth and revenue.
• Track and report on sales performance to identify improvements.
• Represent Olympia at events, meetings, and networking opportunities.

Skills

Relationship management

Sales strategy

CRM systems

Event sales

Stakeholder management

Tools

CRM systems

Job description

About Legends Global

Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.

The Venue

Olympia is one of the UK’s leading event destinations, hosting exhibitions, conferences, live entertainment, sporting events, and corporate functions. Technology is at the heart of every event, with reliable connectivity and resilient infrastructure critical to delivering exceptional experiences for organisers, exhibitors, visitors, and employees.

About The Role

The Sales Manager –Exhibitions will play a key role in supporting the successful delivery of Olympia’s diverse events portfolio. This role will work closely with the sales and events teams to negotiate and secure business contracts, manage client relationships, and contribute to the continued growth and profitability of Olympia’s exhibitions and events. As a pivotal point of contact for clients and stakeholders, the Sales Manager – Exhibitions will ensure that each event is delivered to the highest standards, aligned with client expectations and organisational objectives.

What We Can Offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

• 25 days annual leave
• Life Assurance policy.
• A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.
• Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; Legends Global will support with these unexpected costs. For you and any children.
• We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.
• We are visionaries: both physically and metaphorically! When you join Legends Global you will be entitled to eye care vouchers and a contribution towards any glasses you require.
• Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet
• Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team

Key Responsibilities

• Collaborate with the Sales team to support the delivery of a varied and high-profile events programme.
• Negotiate, secure, and close business contracts with new and existing clients.
• Build and maintain strong, long-term relationships with key stakeholders and clients.
• Liaise with the Events team to ensure seamless handover of client requirements and successful execution of events.
• Work with the sales team to review, refine, and implement the sales strategy.
• Identify new business opportunities and contribute to growth and revenue generation.
• Track and report on sales performance, identifying areas for improvement.
• Represent Olympia at events, meetings, and networking opportunities to promote services and build brand awareness.

Person specification

• Enthusiastic, proactive, and motivated to contribute to a fast-growing and innovative organisation.
• Strong relationship management skills, with a client-centric approach.
• Excellent interpersonal skills, with the ability to influence, motivate, and engage stakeholders at all levels.
• Proven ability to manage and prioritise a diverse and demanding workload effectively.
• Capable of managing multiple tasks and resolving operational issues in a dynamic environment.
• Commercially astute, with experience or understanding of sales strategy and business development.
• Proven experience in event sales or a similar role within a fast-paced, client-facing environment.
• Familiarity with CRM systems and event management tools.
• Interest in or knowledge of the events industry and its evolving landscape.

Recruitment Process Outlined

• 1st Stage- Virtual Interview
• 2nd Stage- Face to Face Interview
• 3rd Stage - Motivational Mapping Questionnaire

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.