Senior Sales Enablement Lead

Channel 4; London; Hybrid; GBP 65,000; Full time

Job summary

Channel 4 is seeking a Senior Sales Enablement Lead to drive a dynamic sales enablement program supporting their Commercial team. This role involves designing training initiatives, enhancing onboarding, and fostering a culture of feedback to empower sales staff. Join a company dedicated to innovation and excellence, where your contributions will help steer their growth and success.

Benefits

Private medical insurance

Free Virtual GP access

Discounted gym memberships

Pension

Life Assurance

Income Protection

Holiday Purchase

Qualifications

• Significant experience in sales training and enablement within a commercial environment.
• Strong communicator with the ability to influence at all levels.
• Familiarity with learning and enablement tools.

Responsibilities

• Design and deliver high-impact sales enablement programmes.
• Enhance onboarding processes for new colleagues.
• Collaborate with stakeholders to align training content with business priorities.

Skills

Sales training

Sales enablement

L&D

Collaboration

Communication

Data literacy

Analytical thinking

Job description

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Department Description

C4 is owned by the public and fully funded by advertising, so maximising revenue which can be invested back on screen is paramount. Each year the 4Sales team generate over £1billion of advertising revenue, across spot, VoD, sponsorship and partnerships that is then used to produce the high quality, innovative and entertaining programming that our viewers love so much. A major part of our commercial strategy focuses on being the most progressive commercial partners with our advertisers and agencies.

Job Description

Job Title: Senior Sales Enablement Lead

Reports to: Head of Sales Strategy

Department: Commercial

Location: Leeds / Manchester

Status: Permanent

Department Description

C4 is owned by the public and fully funded by advertising, so maximising revenue which can be invested back on screen is paramount. Each year the 4Sales team generate over £1billion of advertising revenue, across spot, VoD, sponsorship and partnerships that is then used to produce the high quality, innovative and entertaining programming that our viewers love so much. A major part of our commercial strategy focuses on being the most progressive commercial partners with our advertisers and agencies.

Job Purpose

Reporting to the Head of Sales Strategy, the Senior Sales Enablement Lead will play a pivotal role in shaping and delivering a dynamic sales enablement programme that supports every level of the Channel 4 Commercial organisation.

Working in close alignment with the Head of Sales Strategy and Channel 4’s wider Learning and Development team, the Senior Sales Enablement Lead will be responsible for equipping the Commercial team with the skills, knowledge, tools and confidence to reach their full potential.

The role will have a broad range of responsibilities, from ensuring an excellent onboarding process for new joiners across a range of disciplines, to developing initiatives that elevate the performance of experienced colleagues.

Collaborating with Sales leadership, the Senior Sales Enablement Lead will design and deliver programmes that ensure the Commercial organisation is aligned, empowered and consistently performing at its best.

Key Responsibilities

• Design & Deliver Sales Enablement Programmes: Build and lead high-impact training programmes tailored to the unique needs of Channel 4’s Commercial team across multiple functions and level.
• Onboarding Excellence: Own and continually enhance the onboarding journey for new colleagues ensuring they feel supported, inspired and ready to hit the ground running.
• Collaborative Content Development: Work closely with stakeholders across Sales leadership to ensure training content is developed and aligned with business priorities. Provide training and enablement support for all go-to-market initiatives ensuring Commercial teams are confident and well prepared.
• Ongoing Learning & Development: Work with Channel 4’s L&D team to create structured learning pathways and upskilling initiatives that support continual growth – including advanced sales skills, negotiation, storytelling and client engagement.
• Champion a Culture of Feedback: Foster a growth orientated culture by embedding regular feedback loops into training and team practice. Lead initiatives that empower managers and peers to give and receive constructive feedback confidently and coach individuals on how to translate feedback into performance improvements
• Partner Collaboration: Work with external training providers, industry bodies and technology partners to bring in best practice and fresh thinking.
• Ensure Consistency & Quality Across Training Delivery: Maintain high standards of facilitation and delivery across all training sessions, whether in person, virtual or hybrid formats.
• Champion Diversity & Inclusion in Training: Ensure all programmes reflect Channel 4’s values, recognising different learning styles and experiences.
• Measurement & ROI: Use data and feedback to assess training effectiveness and continuously refine learning interventions to maximise impact.
  
  

ESSENTIAL EXPERIENCE & SKILLS

• Significant experience in sales training, sales enablement or L&D, ideally within media, advertising or another fast-paced, commercial environment.
• Deep understanding of the sales landscape, including client direct engagements, agency relationships, partnerships and evolving digital platforms.
• Proven ability to design and deliver engaging, effective training – both in person and virtually.
• Strong communicator and collaborator with experience influencing at all levels of an organisation.
• Familiarity with learning platforms, enablement tools and CRM systems.
• Data literate with an analytical approach to evaluating impact and driving continuous improvement.
• Passion for Channel 4's mission and values.
  
  

DESIRABLE EXPERIENCE & SKILLS

• Experience working in, or alongside, media sales teams.
• Experience in e-learning content creation.
  
  

Basic salary per annum starting from £64,969.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won’t be able to consider your application without them.

• Please outline how you meet the ‘Essential Experience & Skills’ outlined in the Job Description (Max 500 words)
  
  

Benefits There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1’s available each quarter
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase
  
  

Hybrid working From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.

Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date 23 Jun 2025

Equal Opportunities Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme

Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer

Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments

We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Broadcast Media Production and Distribution, Online Audio and Video Media, and Entertainment Providers

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