Senior RGM Manager

Brown-Forman Corporation; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Brown-Forman Corporation in the UK is seeking a Senior Revenue Growth Management Manager to partner with Brand, Commercial, Finance and Leadership teams to unlock value through pricing, promotions, pack architecture and channel strategy across our portfolio including Jack Daniel's and Gin Mare.

The role is hybrid, four days in the office with Fridays work-from-home, and offers a highly visible opportunity to shape RGM strategy, drive data-driven decisions and deliver sustainable growth for

Qualifications

• Significant experience in Revenue Growth Management or Commercial Strategy within FMCG/Beverage sectors.
• Strong commercial acumen with P&L awareness and ability to influence strategic decisions.
• Advanced analytics capability and ability to translate data into actionable insights.
• Experience leading through influence in matrix organisations and cross-functional teams.

Responsibilities

• Define and execute the UK RGM roadmap, embedding RGM at the centre of commercial decisions.
• Lead pricing and revenue management initiatives to balance brand equity with profitability.
• Develop scenario modelling and forecasting for annual planning and mid-term growth.
• Enhance price-pack architecture to capture changing consumer needs and channels.
• Evaluate and optimise promotional effectiveness and ROI across portfolios.

Skills

Pricing Strategy

Promotional Planning

Channel Strategy

Data-Driven Decision Making

Stakeholder Management

Tools

NielsenIQ

Circana

Kantar

Job description

Meaningful Work From Day One Revenue Growth Management is a critical growth driver for Brown-Forman and sits at the heart of our ambition to deliver sustainable, profitable growth in a rapidly evolving spirits market.

As Senior Revenue Growth Management Manager, you will partner closely with Brand, Commercial, Finance and Leadership teams to unlock value across our portfolio through best‑in‑class pricing, promotional effectiveness, pack architecture, channel strategy and customer profitability.

This is a highly visible strategic role with the opportunity to shape the future of RGM in the UK business. You'll influence some of our most important commercial decisions, balancing short‑term performance with long‑term brand and value creation across iconic brands including Jack Daniel's, Woodford Reserve, Diplomático, El Jimador and Gin Mare.

We're looking for a commercially ambitious and intellectually curious leader who thrives in ambiguity, enjoys solving complex business challenges and is passionate about creating value through data‑driven decision making.

The working style for this role is 4 days a week from the office with Fridays working from home. The internal title for this role will be RGM Manager.

What You Can Expect

Partner with the Head of Category & Commercial Strategy to define and execute the UK Revenue Growth Management roadmap, embedding RGM at the centre of commercial decision making.

• Shape the long‑term commercial strategy for the portfolio, identifying opportunities to accelerate revenue growth, improve profit delivery and strengthen market competitiveness.
• Lead strategic pricing and revenue management initiatives across the portfolio, ensuring pricing decisions drive both brand equity and sustainable profitability.
• Develop robust scenario modelling and forecasting to support annual planning, medium‑term growth strategies and key commercial investments.
• Optimise price‑pack architecture to ensure the portfolio captures changing consumer needs, occasions and channel opportunities.
• Improve promotional effectiveness through rigorous evaluation of customer plans, investment efficiency and return on investment.
• Identify opportunities to enhance customer and channel profitability through data‑led recommendations on mix, trade investment and revenue quality.
• Partner with Sales and Marketing teams to develop channel and customer strategies that support premiumisation, recruitment and profitable growth.
• Evaluate strategic business opportunities including new routes to market, customer propositions, innovation launches, tenders and commercial investment decisions.
• Establish and evolve market‑leading RGM capabilities, tools and processes, helping build a value‑growth mindset across the organisation.
• Provide strategic commercial input into innovation, portfolio development and route‑to‑market decisions.
• Monitor performance of key RGM initiatives, identifying opportunities, risks and actionable recommendations to maximise impact.
• Act as a trusted commercial advisor to senior stakeholders, influencing decisions through clear insights, compelling storytelling and strong business acumen.

What You Bring To The Table

• Strategic RGM Expertise You bring significant experience in Revenue Growth Management, Commercial Strategy, Category Leadership or Commercial Finance within a leading FMCG/CPG or Beverage organisation. You have a proven track record of delivering profitable growth through pricing, promotional strategy, portfolio management and commercial decision making.
• Commercial Acumen You understand the drivers of value creation and profitability, with strong P&L awareness and experience influencing strategic business decisions through robust analysis and insight.
• Advanced Analytics & Insight You combine analytical rigour with commercial pragmatism, translating complex data into clear recommendations that inspire action and drive business outcomes.
• Leading Through Influence You excel in highly matrixed organisations, building strong relationships across Sales, Marketing, Finance and Leadership teams to deliver shared objectives.
• Growth Mindset You are comfortable challenging the status quo, identifying new opportunities and driving capability development in a fast‑evolving commercial environment.
• Change Leadership You have experience embedding new ways of working, strengthening organisational capability and delivering meaningful commercial transformation.

What Makes You Unique

• Experience within Beverage Alcohol, Premium Consumer Goods or FMCG environments is highly desirable.
• Strong understanding of pricing strategy, promotional effectiveness, portfolio management and revenue growth principles.
• Experience leveraging consumer, customer and market data sources such as Nielsen IQ, Circana, Kantar or equivalent.
• Strong financial and scenario modelling capability with advanced Excel skills.
• Experience with TPM, pricing or commercial planning systems is advantageous.
• A passion for understanding consumers, customers and market dynamics to drive competitive advantage.
• Comfortable working in a fast‑paced, matrix organisation with multiple stakeholders and competing priorities.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type: Employee Management Level: Leader Global Job Level: L2 Number of Openings Available: 1

Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.