Brand Manager RTD - Jack Daniels

Brown-Forman Corporation; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Premium employee benefits

Job summary

Brown-Forman Corporation is seeking a Brand Manager RTD in the UK to drive growth for Jack Daniel’s RTD portfolio, develop strategies, and lead new product launches. The role sits in a modern London office in Fitzrovia, with a hybrid schedule of four days in the office and Fridays at home.

You will manage the Jack Daniel’s RTD portfolio, strengthen consumer engagement, and partner across Insights, Sales, and Global teams to deliver meaningful commercial impact.

Qualifications

• Qualified in marketing or equivalent with minimum 4 years in Spirits/Beverage/CPG.
• Proven track record of delivering brand growth in competitive environments.
• Commercial acumen; P&L literacy; RTD experience a plus.

Responsibilities

• Lead Jack & Coke partnership transition across teams.
• Optimise RTD portfolio and drive multi-year roadmap.
• Lead high-impact innovation from development to launch.
• Translate insights into viable opportunities and product ideas.
• Partner with Communications to amplify brand activation.
• Support annual brand planning and align with commercial priorities.
• Track performance and optimize based on learnings.
• Collaborate cross-functionally with Insights, Sales, Supply Chain, Finance.

Skills

Marketing

Brand Management

RTD Experience

Education

Marketing degree

Job description

Quote from Hiring Manager Living life under your own terms is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world class badge brand is purposeful, fun and rewarding!

Meaningful Work From Day One As part of our ambition to make Jack Daniel’s the most valuable spirits brand in the world, the Brand Manager RTD (Ready-to-Drink) will play a key role in driving profitable growth for the Jack Daniel’s trademark in the UK. In this role, you will lead the iconic Jack & Coke partnership in the UK, strengthening consumer engagement and delivering meaningful commercial impact. You will manage the existing Jack Daniel’s RTD portfolio and lead the development, execution and launch of new products that support our growth ambitions and respond to evolving consumer needs. The working style for this is 4 days a week out of our modern office in Fitrovia in central London with Fridays at home.

What You Can Expect

• Jack & Coke Partnership transition management: Partner effectively across teams to support a smooth transition of the Jack & Coke portfolio back into to the Brown Forman ownership. Build strong strategic relationships with key internal and external partners to ensure close alignment.
• RTD portfolio and innovation leadership: Optimise the existing portfolio and identify white-space opportunities to shape a clear multi-year roadmap. Lead high-impact innovation from development through to launch, ensuring alignment with brand strategy, commercial priorities and long-term RTD growth ambitions.
• Market research and ideation: Leverage consumer insights, category performance and cultural trends to shape an insight-led approach. Translate these learnings into viable business opportunities, compelling innovation territories and a strong pipeline of new product ideas.
• Jack & Coke partnership activation: Work closely with the Jack Daniel’s Communications team to amplify the Jack & Coke partnership. Translate brand positioning into culturally relevant, high-impact consumer experiences that strengthen engagement and reinforce Jack Daniel’s premium credentials.
• Brand planning: Support the annual Jack Daniel’s brand planning process, ensuring clear strategic alignment with commercial objectives, growth priorities and the broader UK brand agenda.
• Performance tracking and optimisation: Track performance, analyse results and identify key learnings to optimise activity. Use insights, commercial performance and business impact to inform recommendations and improve future plans.
• Cross-functional collaboration: Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable commercial plans that support effective execution across the business.
• A&P budget management: Manage A&P budgets with discipline and accuracy, including tracking, forecasting and spend optimisation.

What You Bring to the Table

• Qualified in marketing and/or minimum 4 years relevant experience Spirits/Beverage/CPG industry experience
• Proven track record of successfully delivering brand growth in a highly competitive environment
• Commercial acumen, P&L literate RTD experience would be a plus

What Makes You Unique

• Curious and data-driven: keeps close to consumer, category and cultural trends, translating insights into clear actions for the RTD portfolio.
• Passionate brand builder: brings energy and conviction to inspire others behind the brand and its growth ambitions.
• Strong cross-functional collaborator: builds positive working relationships across teams and partners effectively to deliver shared goals.
• Agile self-starter: works with pace, ownership and flexibility, remaining confident and effective in ambiguity.

Who We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type: Employee Management Level: Leader Global Job Level: L1 Number of Openings Available: 1

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of ‘Nothing Better in the Market.’

Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries.

Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.