Customer Marketing Manager Off Trade Wholesale & Convenience

Brown-Forman Corporation; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Brown-Forman Corporation in London is seeking a Customer Marketing Manager to bridge iconic brands with the retail shelf and craft omnichannel shopper journeys across grocery accounts.

You will work with Sales, Brand, Agencies to deliver TTL campaigns, manage multiple projects, and coordinate in-store activations with a retailer fascia approach. This hybrid role requires strong planning, collaboration, and commercial acumen.

Qualifications

• Effective time management, project management and organisational skills.
• Demonstrable creative flair with a passion for marketing and trailing new initiatives.
• Excellent commercial acumen.

Responsibilities

• Strategic Activation: develop tailored activation calendars aligned with retailer strategies and brand goals.
• Omnichannel Excellence: create seamless shopper journeys across stores, retailer websites, and apps.
• Commercial Impact: support delivery of financial targets and contribute to monthly business reviews.
• Cross-Functional Collaboration: work with Customer media teams on media planning and creative development for retailer fascia requirements.
• Insight-Led Planning: use Brand, Shopper and Category insights to inform situation analyses and value growth.
• Performance Tracking: own pre- and post-evaluation of activations against KPIs and ROI.
• Relationship Management: build strong relationships with sales, buyers and marketing contacts.
• Fast paced environment: manage multiple projects and stakeholders with condensed timelines.

Skills

Time management

Project management

Collaboration

Presentation skills

Analytical mindset

Marketing strategy

Job description

Quote from Hiring Manager

"This is a pivotal role where you get to bridge the gap between our iconic brands and the retail shelf. You’ll have the unique opportunity to work on the shopper journey for key Grocery customers — creating omnichannel experiences that turn shoppers into brand advocates.”

Meaningful Work From Day One

As a Customer Marketing Manager, you will join a high-energy, creative team dedicated to bringing the Brown-Forman portfolio to life, moving beyond traditional trade marketing to deliver truly integrated, through-the-line (TTL) campaigns. This role is built on radical collaboration. You will work hand-in-hand with Sales, Brand, Agencies to ensure our brands are executed with consistency and creative flair. The collaboration will involve some aspects of creative development, in-store focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach. The role requires the ability to efficiently manage and prioritise your workload within the assigned channel / group of customers. This is an office/hybrid role (4 days a week at the office and Fridays working from home).

What You Can Expect

• Strategic Activation: Helping to develop tailored activation calendars that align with both retailer strategies and our brand goals.
• Omnichannel Excellence: Collaborate with sales and brand teams to create seamless shopper journeys across physical stores, retailer websites, and app ecosystems.
• Commercial Impact: Support the delivery of financial targets and contribute to monthly business reviews, identifying risks and opportunities within your specific accounts.
• Cross-Functional Collaboration: Work closely with the Customer media teams on media planning and creative development to ensure brand consistency while meeting specific retailer "fascia" requirements.
• Insight-Led Planning: Utilise Brand, Shopper and Category insights to inform situation analyses, ensuring every activation is designed to unlock value growth and solve customer challenges.
• Performance Tracking: Own the pre- and post-evaluation of activations, measuring success against KPIs and ROI to drive continuous improvement and "pioneer" new ways of working.
• Relationship Management: Build strong, influential relationships with sales teams, retail buyers and marketing contacts internally & externally.
• Fast paced environment: Managing multiple projects and stakeholders, often to condensed time lines.

What You Bring to the Table

• Interest and engaged about learning and understanding the grocery retailer environment
• Effective time management, project management and organisational skills
• Demonstrable creative flair, with a passion for marketing and trailing new initiatives
• Excellent commercial acumen
• Ability to use information, data and insights to create new ideas and recommendation
• Excellent presentation and communication skills
• Self-starter, with proven ability to plan and prioritise
• Collaborative team player
• Strong presentation skills, with the ability to influence both internal stakeholders and external retail partners
• Effective communication skills, to share and collaborate with both internal and external stakeholders
• Attention to detail, spending every pound like your own and eye for creative details

What Makes You Unique

• Success for this position is dependent on a strong proactive drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking, and partnering with people
• Self-starter, with proven ability to identify issues and projects, plan and prioritise. Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships
• Adaptable, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize or risks associated with your customer marketing plans. Collaborate on developing scalable digital programs which are customer-driven, operationally easy and consumer facing. Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock value growth. Collaborate on pre & post evaluation of activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI. Play an active part in developing deeper cross-functional customer relationships with Buying and Marketing teams to ensure that brand / shopper activations are meeting customer strategies and challenges. Actively and regularly visit the trade including different channel concepts, seminars and champion the accounts within your remit.opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. Many Spirits, One Brown-Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust. Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown-Forman. Enriching Life. Enriching Careers- At Brown-Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown-Forman is consistently recognized as a Great Place to Work in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type

Requisition Type: Employee Management Level: Leader Global Job Level: L1 Number of Openings Available: 1

Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.