Senior RGM Manager

Brown-Forman; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Brown-Forman is seeking a Senior Revenue Growth Management Manager to lead UK RGM initiatives from the office four days a week with one day remote. You will partner with Brand, Commercial, Finance and Leadership to unlock value across our portfolio, shaping pricing, packaging and channel strategies for premium brands.

You'll drive scenario modelling, forecast accuracy and profitability, while closely collaborating with Sales and Marketing to support premiumisation and sustainable growth in a

Qualifications

• Significant experience in Revenue Growth Management, Commercial Strategy, or related leadership roles in FMCG/CPG or Beverage sectors.
• Proven track record delivering profitable growth via pricing, promotions and portfolio management.
• Strong analytical rigour with ability to translate data into actionable recommendations.

Responsibilities

• Define and execute the UK RGM roadmap, embedding RGM at the centre of commercial decision making.
• Shape long-term portfolio strategy to accelerate revenue and improve profitability.
• Lead pricing and revenue management initiatives across the portfolio.
• Develop robust scenario modelling and forecasting for annual and mid-term plans.
• Optimize price-pack architecture to meet consumer needs and channel opportunities.
• Improve promotional effectiveness through rigorous evaluation of plans and ROI.

Skills

Strategic RGM Expertise

Commercial Acumen

Advanced Analytics & Insight

Leading Through Influence

Growth Mindset

Change Leadership

Tools

Excel

Pricing TPM tools

Commercial planning systems

Job description

Day One Revenue Growth Management is a critical growth driver for Brown-Forman and sits at the heart of our ambition to deliver sustainable, profitable growth in a rapidly evolving spirits market. Meaningful Work From Day One Revenue Growth Management is a critical growth driver for Brown-Forman and sits at the heart of our ambition to deliver sustainable, profitable growth in a rapidly evolving spirits market. As Senior Revenue Growth Management Manager, you will partner closely with Brand, Commercial, Finance and Leadership teams to unlock value across our portfolio through best-in-class pricing, promotional effectiveness, pack architecture, channel strategy and customer profitability. This is a highly visible strategic role with the opportunity to shape the future of RGM in the UK business. You'll influence some of our most important commercial decisions, balancing short-term performance with long-term brand and value creation across iconic brands including Jack Daniel's, Woodford Reserve, Diplomático, El Jimador and Gin Mare. We're looking for a commercially ambitious and intellectually curious leader who thrives in ambiguity, enjoys solving complex business challenges and is passionate about creating value through data-driven decision making. The working style for this role is 4 days a week from the office with Fridays working from home. The internal title for this role will be RGM Manager. What You Can Expect

• Partner with the Head of Category & Commercial Strategy to define and execute the UK Revenue Growth Management roadmap, embedding RGM at the centre of commercial decision making.
• Shape the long-term commercial strategy for the portfolio, identifying opportunities to accelerate revenue growth, improve profit delivery and strengthen market competitiveness.
• Lead strategic pricing and revenue management initiatives across the portfolio, ensuring pricing decisions drive both brand equity and sustainable profitability.
• Develop robust scenario modelling and forecasting to support annual planning, medium-term growth strategies and key commercial investments.
• Optimise price-pack architecture to ensure the portfolio captures changing consumer needs, occasions and channel opportunities.
• Improve promotional effectiveness through rigorous evaluation of customer plans, investment efficiency and return on investment.
• Identify opportunities to enhance customer and channel profitability through data-led recommendations on mix, trade investment and revenue quality.
• Partner with Sales and Marketing teams to develop channel and customer strategies that support premiumisation, recruitment and profitable growth.
• Evaluate strategic business opportunities including new routes to market, customer propositions, innovation launches, tenders and commercial investment decisions.
• Establish and evolve market-leading RGM capabilities, tools and processes, helping build a value-growth mindset across the organisation.
• Provide strategic commercial input into innovation, portfolio development and route-to-market decisions.
• Monitor performance of key RGM initiatives, identifying opportunities, risks and actionable recommendations to maximise impact.
• Act as a trusted commercial advisor to senior stakeholders, influencing decisions through clear insights, compelling storytelling and strong business acumen.

What You Bring To The Table

• Strategic RGM Expertise

You bring significant experience in Revenue Growth Management, Commercial Strategy, Category Leadership or Commercial Finance within a leading FMCG/CPG or Beverage organisation. You have a proven track record of delivering profitable growth through pricing, promotional strategy, portfolio management and commercial decision making.

• Commercial Acumen

You understand the drivers of value creation and profitability, with strong P&L awareness and experience influencing strategic business decisions through robust analysis and insight.

• Advanced Analytics & Insight

You combine analytical rigour with commercial pragmatism, translating complex data into clear recommendations that inspire action and drive business outcomes.

• Leading Through Influence

You excel in highly matrixed organisations, building strong relationships across Sales, Marketing, Finance and Leadership teams to deliver shared objectives.

• Growth Mindset

You are comfortable challenging the status quo, identifying new opportunities and driving capability development in a fast-evolving commercial environment.

• Change Leadership

You have experience embedding new ways of working, strengthening organisational capability and delivering meaningful commercial transformation. What Makes You Unique

• Experience within Beverage Alcohol, Premium Consumer Goods or FMCG environments is highly desirable.
• Strong understanding of pricing strategy, promotional effectiveness, portfolio management and revenue growth principles.
• Experience leveraging consumer, customer and market data sources such as NielsenIQ,Circana, Kantar or equivalent.
• Strong financial and scenario modelling capability with advanced Excel skills.
• Experience with TPM, pricing or commercial planning systems is advantageous.
• A passion for understanding consumers, customers and market dynamics to drive competitive advantage.
• Comfortable working in a fast-paced, matrix organisation with multiple stakeholders and competing priorities.

Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \ #jackdaniels Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC Division Function: Finance City London State Country: GBR