Senior Regional Marketing Lead - Cybersecurity (UK/EMEA)

Thales; Crawley; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private medical insurance

Annual bonus

Cycle to work

Employee discounts

Paid volunteering day

Stocks and shares

Job summary

Thales is seeking a Senior Regional Marketing Manager to lead regional field and channel marketing across the UK. The role partners with the Sales and Channel teams to shape GTM priorities and drive multi-channel campaigns, live and virtual events, and demand generation in cybersecurity-focused markets.

You will manage a geographically dispersed team, leverage Salesforce, Marketo, and Power BI for reporting, and travel to Reading approximately monthly.

Qualifications

• 10+ years of regional, field and/or channel marketing experience.
• Proven experience in B2B technology marketing (cybersecurity preferred).
• Strong leadership skills with a history of mentoring and developing teams.
• Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
• Demonstrated ability to balance strategic planning with hands-on execution.
• Excellent organisational skills with the ability to run multiple projects and meet deadlines.
• Proven experience of working on an individual basis as part of a larger geographically distributed team with remote management.
• Experience managing live and virtual events.

Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
• Collaborate with distributors and partners to co-create joint demand generation programs.
• Manage Coop planning, execution oversight, and ROI tracking.
• Own end-to-end management of regional events including logistics and reporting.
• Track KPIs including pipeline contribution, conversion rates, and event ROI.
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.

Skills

Regional marketing

Leadership

Remote management

B2B marketing

Salesforce

Marketing automation

Marketo

Power BI

Event management

Campaign execution

GTM strategy

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Marketo

Power BI

Job description

Thales is seeking a Senior Regional Marketing Manager to lead regional field and channel marketing across the UK. The role partners with the Sales and Channel teams to shape GTM priorities and drive multi-channel campaigns, live and virtual events, and demand generation in cybersecurity-focused markets.

You will manage a geographically dispersed team, leverage Salesforce, Marketo, and Power BI for reporting, and travel to Reading approximately monthly.