Senior Regional Marketing Manager

Thales; Crawley; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private medical insurance

Annual bonus

Cycle to work

Employee discounts

Paid volunteering day

Stocks and shares

Job summary

Thales is seeking a Senior Regional Marketing Manager to lead regional field and channel marketing across the UK. The role partners with the Sales and Channel teams to shape GTM priorities and drive multi-channel campaigns, live and virtual events, and demand generation in cybersecurity-focused markets.

You will manage a geographically dispersed team, leverage Salesforce, Marketo, and Power BI for reporting, and travel to Reading approximately monthly.

Qualifications

• 10+ years of regional, field and/or channel marketing experience.
• Proven experience in B2B technology marketing (cybersecurity preferred).
• Strong leadership skills with a history of mentoring and developing teams.
• Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
• Demonstrated ability to balance strategic planning with hands-on execution.
• Excellent organisational skills with the ability to run multiple projects and meet deadlines.
• Proven experience of working on an individual basis as part of a larger geographically distributed team with remote management.
• Experience managing live and virtual events.

Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
• Collaborate with distributors and partners to co-create joint demand generation programs.
• Manage Coop planning, execution oversight, and ROI tracking.
• Own end-to-end management of regional events including logistics and reporting.
• Track KPIs including pipeline contribution, conversion rates, and event ROI.
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.

Skills

Regional marketing

Leadership

Remote management

B2B marketing

Salesforce

Marketing automation

Marketo

Power BI

Event management

Campaign execution

GTM strategy

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Marketo

Power BI

Job description

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

Job Title: Senior Regional Marketing Manager

Location: Remote, UK

Reporting to: VP, EMEA Regional Marketing

Business Segment: Cyber Security Products

Candidates must be willing to travel to Reading site, as this role demands visiting the Reading site once or twice a month.

About Thales

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence.

With over 6,000 cybersecurity experts worldwide, Thales delivers solutions that protect applications, data, and identities. Our technologies help close compliance gaps, detect and respond to threats, and strengthen digital resilience across financial services, healthcare, retail, manufacturing, and critical infrastructure sectors.

Role Overview

As the Regional Marketing Manager, you will define and execute the annual Field and Channel Marketing strategy acting as a strategic business partner to the Regional Direct & Indirect Sales Team. You will ensure marketing programs directly contribute to pipeline acceleration, revenue growth, partner engagement, and brand visibility.

Key Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
• Collaborate with distributors and partners to co-create joint demand generation programs.
• Manage Coop planning, execution oversight, and ROI tracking.
• Own end-to-end management of regional events including logistics and reporting.
• Track KPIs including pipeline contribution, conversion rates, and event ROI.
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.
• 10+ years of regional, field and/or channel marketing experience.
• Proven experience in B2B technology marketing (cybersecurity preferred).
• Strong leadership skills with a history of successfully managing, mentoring, and developing teams.
• Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
• Demonstrated ability to balance strategic planning with hands-on execution.
• Excellent organisational skills with the ability to run multiple projects and meet deadlines.
• Proven experience of working on an individual basis as part of a larger disparate geographical team with remote management.
• Experience managing live and virtual events.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Experience in cybersecurity or enterprise software.

What We Offer

• Opportunity to play a strategic role in accelerating cybersecurity growth across emerging markets.
• Exposure to enterprise-level global campaigns and regional GTM leadership.
• A collaborative culture built on trust, innovation, and impact.

Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

At Thales, we ensure equal opportunities, pay and working conditions for all.

• private medical insurance
• buying or selling annual leave
• cycle to work schemes
• employee discounts
• paid volunteering day
• stocks and shares
• annual bonus
• and much more depending on the role

Read more about our benefits here.

We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.