Senior Regional Marketing Manager

Thales Group; Reading; Híbrido; GBP 85.000 - 120.000; Jornada completa

Descripción de la vacante

Thales Group is seeking a Senior Regional Marketing Manager to define and execute the annual Field and Channel Marketing strategy for the UK region. You will partner with the Regional Direct & Indirect Sales Team to accelerate pipeline, grow revenue, and increase brand visibility.

You will lead end-to-end regional campaigns, manage events, and supervise a team across multiple geographies while coordinating with ABM, Digital, and Product Marketing teams.

Formación

• 10+ years of regional, field and/or channel marketing experience.
• Experience in B2B technology marketing (cybersecurity preferred).
• Strong leadership with mentoring and developing teams.
• Experience with Salesforce, Marketo, and Power BI.
• Fluent English with excellent organizational skills.

Responsabilidades

• Develop and execute the annual regional Field Marketing plan aligned to revenue targets.
• Partner with Sales and Channel leadership to define GTM priorities.
• Execute integrated enterprise B2B campaigns across channels.
• Drive webinars, roundtables, workshops, tradeshows, conferences.
• Collaborate with distributors to co-create demand programs.
• Manage Coop planning, ROI tracking, and regional events.

Conocimientos

Leadership

Campaign management

Strategic planning

Stakeholder management

English fluency

Educación

Bachelor's degree in Marketing

Herramientas

Salesforce

Marketo

Power BI

Descripción del empleo

**Job Title: Senior Regional Marketing Manager**Location: Remote, UKReporting to: VP, EMEA Regional MarketingBusiness Segment: Cyber Security Products**Base location: Remote UK**Candidates must be willing to travel to Reading site, as this role demands visiting the Reading site once or twice a month.**About Thales**Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence. With over 6,000 cybersecurity experts worldwide, Thales delivers solutions that protect applications, data, and identities. Our technologies help close compliance gaps, detect and respond to threats, and strengthen digital resilience across financial services, healthcare, retail, manufacturing, and critical infrastructure sectors.**Role Overview**As the Regional Marketing Manager, you will define and execute the annual Field and Channel Marketing strategy acting as a strategic business partner to the Regional Direct & Indirect Sales Team. You will ensure marketing programs directly contribute to pipeline acceleration, revenue growth, partner engagement, and brand visibility.**Key Responsibilities*** Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.* Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.* Execute integrated enterprise B2B campaigns across digital, field, and partner channels.* Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.* Collaborate with distributors and partners to co-create joint demand generation programs.* Manage Coop planning, execution oversight, and ROI tracking.* Own end-to-end management of regional events including logistics and reporting.* Track KPIs including pipeline contribution, conversion rates, and event ROI.* Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.**Minimum Requirements*** 10+ years of regional, field and/or channel marketing experience.* Proven experience in B2B technology marketing (cybersecurity preferred).* Strong leadership skills with a history of successfully managing, mentoring, and developing teams.* Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).* Demonstrated ability to balance strategic planning with hands-on execution.* Excellent organisational skills with the ability to run multiple projects and meet deadlines.* Proven experience of working on an individual basis as part of a larger disparate geographical team with remote management.* Experience managing live and virtual events.* Strong stakeholder management skills.* Fluent English.**Preferred Qualifications*** Bachelor’s degree in Marketing, Business, or related field.* Experience in cybersecurity or enterprise software.**What We Offer*** Opportunity to play a strategic role in accelerating cybersecurity growth across emerging markets.* Exposure to enterprise-level global campaigns and regional GTM leadership.* A collaborative culture built on trust, innovation, and impact.**Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.**