Senior Proposition Manager - Casino

Rank Group

Maidenhead

Hybrid

GBP 85,000 - 120,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Rank Group in the United Kingdom is seeking a Senior Proposition Manager - Casino to lead the development and optimisation of the Casino proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

You will own the proposition strategy and roadmap, lead development of games, promotions and customer experiences, analyse behaviour and metrics, build business cases for investment, and collaborate with Marketing, CRM and Product

Qualifications

Experience in proposition, gaming, product or commercial management and Casino knowledge preferable.
Strong understanding of customer behaviour and engagement drivers.
Commercially focused with proven delivery of growth initiatives.
Strong stakeholder management and influencing skills.

Responsibilities

Own the Casino proposition strategy and roadmap.
Lead development of games, promotions, customer experiences and proposition enhancements.
Identify opportunities to grow active players, frequency and spend.
Work with Product and Technology teams to prioritise delivery.
Analyse customer behaviour and performance metrics to improve proposition effectiveness.
Develop business cases for proposition investment and innovation.
Collaborate with Marketing and CRM to maximise campaign effectiveness.
Monitor competitor activity and emerging market trends.
Ensure propositions are aligned to commercial objectives and customer needs.

Job description

We are looking for a Senior Proposition Manager - Casino to lead the development and optimisation of the Casino proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation.

Main Accountabilities & Responsibilities:

Own the Casino proposition strategy and roadmap.
Lead development of games, promotions, customer experiences and proposition enhancements.
Identify opportunities to grow active players, frequency and spend.
Work with Product and Technology teams to prioritise delivery.
Analyse customer behaviour and performance metrics to improve proposition effectiveness.
Develop business cases for proposition investment and innovation.
Collaborate with Marketing and CRM to maximise campaign effectiveness.
Monitor competitor activity and emerging market trends.
Ensure propositions are aligned to commercial objectives and customer needs.

What’s needed for success – Experience & Qualifications:

Experience in proposition, gaming, product or commercial management and Casino (Slots & Live Casino) knowledge preferable.
Strong understanding of customer behaviour and engagement drivers.
Commercially focused with proven delivery of growth initiatives.
Strong stakeholder management and influencing skills.

Get your free, confidential resume review.

or drag and drop your file here.